#SBScontributor Sternberg Clarke

21 November, 2014

Continuing our introduction to the many talented industry experts that contribute to our popular “step by Step” course, today I’m going to introduce you to Chloe from Sternberg Clarke . You can see further experts here.

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How did it all start?

Founded by Adam Sternberg and Duncan Clarke, initially the businesses’ main focus was to provide resident pianists for premier hotels around London. It quickly expanded to booking other types of musicians for hotels all over the UK and abroad.

Having seen a great success here, the duo then turned their focus back to London, however this time, expanded their roster of musicians past just pianists — into three piece bands and musical ensembles — which then led to booking a slew of other types of entertainment and managing all kinds of performers and artists from music to magic and everything in between.

Sternberg Clarke works with a variety of corporate, wedding, and private clients — producing stunning entertainment for almost any kind of event. You can see all about us here!

How do clients describe you?

Well you’d have to ask them yourself! No really, we pride ourselves on both our level of expertise in the event entertainment business and our customer service.

We regularly receive compliments in all different manners – from emails back and forth to tweets posted to us online – and we’re proud to receive them each and every time. It’s always rewarding getting a thank you card!

How do you unwind?

Well how does anyone else in the music and events industry unwind? Karaoke!

What changes have occurred in the industry since Sternberg launched

It’s quite interesting to see the rise of experiential marketing! Over the last few years, brands have realised the value of entertaining experiences over the usual forms of advertising to sell their products and services.

The event industry has also definitely taken it upon itself to be at the forefront of pioneering new approaches – after all, the end result has to be on providing the absolute best experience possible and what better way to do that than be ahead of the curve on everything? So many new tech products such as smartphones and tablets have been thrust into the spotlight – so much so that they’ve become an integral part of the actual production process.

Any trends for entertainment for 2015?

Trends in entertainment constantly change so you’ll also find that acts have incorporated novel uses of technology into their acts – for example a magician that uses an iPad, bands that use tablet devices, dancers that use projection mapping and so many more cool new ways that we’ve barely scratched the surface – it’s really cool and we’re constantly on the look out for the next big thing so to speak.

For 2015, we will probably see a rise in the Brazilian themed entertainment. After the world cup and in the lead up to the Olympics in 2016, Brazil is well and truly in the spotlight at the moment! We have seen a recent influx of enquiries from clients who are looking to inject their event with some of that carnival atmosphere that’s synonymous with Brazil.

What music do you listen to?

Short answer again? Lots.

In this industry it would be a terrible idea to listen to only one genre! Luckily the team in our office all have such an eclectic taste on music that it’s so easy to get good recommendations on what works.

How can one entertain you?!

A cheese cart, some wine and Rihanna on karaoke!

Sternberg Clarke

Thank you Chloe, look out for more #SBScontributors next week and to learn more about what this course entails read on…

What is the Step by Step course?

This course is all about how to plan a wedding once you’ve been hired as a wedding planner (or indeed venue co-ordinator) what do you do next? How do you manage their budget? How would you source a venue or supplier and how would you negotiate with them? What elements are important when researching into suppliers and what questions do you need to ask? We go through the most popular ceremony types in the UK and explain the legalities and running order for each type. We then take you through the day itself guiding you through the ceremony, drink reception, wedding breakfast and evening reception.

For more Information

To download our brochure or find out about remaining dates for 2014 pop onto our website, dates for 2015 will be released shortly.
 

 

Business Mentoring and Hotline Support for Wedding Planners

19 November, 2014

At this time of year many planners are starting to work on their marketing for the coming year but are unsure on how to produce an actionable plan. Or perhaps have gained new clients whose weddings are a bit more complex then those they have organised in the past ( a new type of venue, a marquee reception, an outdoor ceremony, a supplier type they don’t know how to source confidently, to name but a few.)

It is for this reason we offer 2 services to guide and support these planners.

1 Years Mentoring – £500

The UKAWP year Mentoring Scheme gets excellent feedback from those who have been a part of it.

It is available to anyone who has completed one of our courses and all members. This way we know that you have covered the basics and we will not simply repeat the course.

The service costs £500 for the year, however we offer a 10% discount to those signing up within 6 months of attending either the Business Practicalities or Step By Step training course.

You will be allocated one of the Directors or Regional Ambassadors as your Mentor for a year, during which you will have three face to face meetings of up to two hours, tailored specifically to your Company and your individual needs, along with reasonable  email and telephone support throughout the year.

Business Hotline – £60

We appreciate that not everyone will require our full annual mentoring service which is why we launched this ‘business support hotline’ which is chargeable at £60 per hour. This will entitle you to spend time by phone/email obtaining the advice of one of the directors, or highly experienced members, on any areas of concern.

This service is available to those who have completed the UKAWP Business Practicalities or Step by Step training courses and to all UKAWP members.

 

You do not need to be a UKAWP Member to take advantage of these service(s) and you may begin before or after launch.

If you have any queries about the Mentoring Scheme please contact Bernadette Chapman at training@ukawp.com or on 01376 561544.

 

 

 

 

Start your new career as a wedding planner

17 November, 2014

If you want to train to become a wedding planner, and start getting weddings in 2015, then we’d love to see you on one of our courses. We believe the most successful way to learn a new skill is by interacting with like-minded individuals which is why we only run classroom based training. Each tutor has approx. 11 years experience enabling them to bring real life scenarios to the classroom and highlight teachings face to face.

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Our students are all at different stages of their path into wedding planning, some have spent hours researching the industry with a business launch imminent, whereas others are at the start of their journey and plan to launch in a year or 2. We don’t mind what stage you are at. We love helping you on the journey and answering your questions in our highly interactive weekend courses. We have two courses as well as various workshops throughout the year.

Nikki Foster training

Business Practicalities

This course is aimed at those wishing to start their own business. Primarily your research and marketing before moving onto the type of services you wish to offer and how to decide what to charge. We take you through the importance of branding for a small business and how you need to think about this in everything you do. We even go through formulas to use within your business to make sure you aim for profit in every booking you take., which is an eye opener for sure! One element that is always popular is the mock consultations we undertake with the students, this gives students the chance to understand how important it is to ask the right questions in a consultation. And finally we go through how to produce your proposal.

Step by Step

The second course we run is “Step by Step”, so assuming you’ve been hired what do you do next? How do you manage their budget? How would you source a venue or supplier and how would you negotiate with them? What elements are important when researching into suppliers and what questions do you need to ask? We go through the most popular ceremony types in the UK and explain the legalities and running order for each type. We then take you through the day itself guiding you through the ceremony, drink reception, wedding breakfast and evening reception. Many chapters have been edited by leading wedding experts, lovingly known as #SBScontributors

Why interactive courses?

We believe the most successful way to learn a new skill is by interacting with like-minded individuals which is why we only run classroom based training.  We pride ourselves on our honesty and immense enthusiasm at wanting you to succeed. We want you to enter this vibrant industry with the knowledge necessary to be successful. We dispel some of the common myths that new planners make when launching their business and hopefully stop you spending thousands of pounds on unnecessary marketing. We encourage to ask questions throughout the weekend ensuring you are learning as much as you possibly can

Insider Knowledge

To understand a little more about the reality of wedding planning why not read our advice in Marie Claire “10 Things you never knew about Wedding Planners

Next Dates?

To see the list of available dates and to download our brochure please visit our training page. We have just 2 courses left for 2014 after which dates begin again from February 2015.

#SBScontributor Bluesky FLowers

14 November, 2014

Continuing our introduction to the many talented industry experts that contribute to our popular “step by Step” course, today I’m going to introduce you to Liz from Bluesky Flowers

How did it all start?

After working in the magazine industry for around 15 years and doing the same thing over and over, I decided to change course completely and went to work for someone who ran a well-known florist and garden design company. I left after a couple of years as things changed in his company but not before I’d got the bug and decided to work for myself … the rest, as they say, is history. It’s been almost 14 years now, I love every day and have never looked back

How do clients describe you?

Apparently – friendly, helpful, professional and a owner of a dry humour

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How do you unwind

Usually a glass or two of Ned Pinot Grigio blush … or a massage when I have the time

What changes have occurred in the florist industry since you launched?

There are many more florists around, a lot of one man/woman bands, perhaps who have started in the business in a similar way to me. Floral styles have changed too with a lot of influence from the States and Australia/NZ

What trends have you seen this year / are working on next year?

See above – much looser, more natural displays are very popular as brides get their ideas from around the world via Pinterest and the web in general. Next year, I think this will continue with bigger, wilder bouquets and long, trailing ribbons

What is your vice?

See ‘How do you unwind’ !! Oh and cake, of course

Bluesky Flowers

Thank you Liz, look out for more #SBScontributors next week and to learn more about what this course entails read on…

What is the Step by Step course?

This course is all about how to plan a wedding once you’ve been hired as a wedding planner (or indeed venue co-ordinator) what do you do next? How do you manage their budget? How would you source a venue or supplier and how would you negotiate with them? What elements are important when researching into suppliers and what questions do you need to ask? We go through the most popular ceremony types in the UK and explain the legalities and running order for each type. We then take you through the day itself guiding you through the ceremony, drink reception, wedding breakfast and evening reception.

For more Information

To download our brochure or find out about remaining dates for 2014 pop onto our website, dates for 2015 will be released shortly.

 

Wedding Intern Needed – could this be you?

12 November, 2014

Bernadette Chapman, co-owner/director for the UKAWP and owner of Dream Occasions is looking for an intern.

Juggling 2 sucessful businesses is never easy but Bernadette has a passion for being busy, as a result an opportunity has arisen for that special person to shadow Bernadette and learn all about wedding planning.

Intern Needed

What is an internship?

An internship gives “interns” the opportunity to experience life inside their chosen future career.

How will an internship benefit you?

Bernadette adores the the wedding planning industry and thrives on nurturing new planners. By becoming an intern under her leadership you will learn not only how an independent planner works, how to run a small business but also gain an understanding of how the UKAWP promotes professionalism in wedding planning.

In essence by completing this internship it will…

  • help determine if wedding planning IS the career for you
  • enable you to gain experience before entering into paid employment or starting your own business
  • enable you to make professional networking connections with excellent suppliers and event planners
  • result in a commendable reference for you to use if seeking employment elsewhere
  • give you an understanding of how an event is organised start to finish, regardless of whether a workshop, wedding or party
  • plus most excitedly, you will receive personal private tuition and mentoring from Bernadette based on the UKAWP popular courses

The ideal candidate will have/be….

  • a passion for weddings and events, someone who constantly reads bridal magazines and blogs.
  • an understanding of current and predicted wedding trends
  • a passion for learning new skills
  • extremely organised with the ability to juggle different tasks at the same time, especially switching between the 2 businesses
  • a confident but unflappable personality
  • an ability to adapt to a home office environment in a rural setting
  • excellent communication skills both written and spoken
  • excellent computer skills including Microsoft office, basic photo editing skills
  • excellent knowledge of at least 2 of the following social media platforms: twitter, google+, facebook, pinterest

Job description

  • Assist with social media tasks
  • Updating various databases
  • Become involved with some key UKAWP events that we are organising for 2015
  • Shadow director at client/supplier meetings for Dream Occasion clients
  • Assist with research for both businesses
  • Assist with the blogging and PR

What hours are you needed?

3 days per week (totally flexible on the days), 10am – 2pm when in Coggeshall, any hours that suit you if based from home

At least 1 day needs to be in the home office of Bernadette in Coggeshall, Essex thus your own car is essential. The remaining 2 days can be at your own home working remotely or you are welcome to spend all 3 days with Bernadette.

Length/Availability

2 – 3 months ideally although this can be flexible depending on the right candidate, starting w/c the 1st December

Important information

A few things that are important to know before applying for this internship.

  1. An internship is unpaid, however any meetings or events you attend will have travel expenses covered by Bernadette. When working from Coggeshall feel free to dress in comfortable clothes, when attending events or meetings smart business wear is required
  2. Bernadette has a dog so please only apply if you are comfortable with dogs. He is very friendly and once he has said hello he will go to his bed. Be warned he is a lemon colour so you might want to avoid black clothes if you want to remain hair free !
  3. To apply please send an email by the 21st November including:
    • Your C.V +
    • A paragraph stating why you would like this internship
    • A mood board, computerised or hand made showcasing your personality

Our Promise

We promise to guide and nurture you in this exciting industry providing onsite training. We will be utterly flexible on the days you wish to be with Bernadette. And although you will not receive payment we will ensure the training and mentoring you receive far outweigh the time you have spent not earning.

Photo by: Touch Photography