SEO/Inbound Marketing Workshop

17 April, 2014


Curious about how to ensure your website is working effectively for you?

Many people know that they need Wedding SEO on their website but not everyone understands what it is and how it can help them. Many believe that there is a magic button that you press and boom you get to number one in Google, others think it is done alphabetically (I wish it was that easy) and then you have those that think it is too complicated to even think about so they ignore it. The risk of ignoring SEO is that your competitors in the same industry are not ignoring it, and more money is being spent online and more research is being done online now more than ever. So you can ignore it if you want to but I am guessing that by the fact you are here you are not ignoring it and you are here to find out more. We all know the majority of bride and grooms go straight onto google to find that much needed supplier for their wedding, thus it is vital you can be seen easily when they are searching and not hidden somewhere on page 10.

We are delighted therefore to announce a workshop with Wedding SEO on the 11th June at 12pm. This will be a highly practical and enlightening workshop powering you with the knowledge necessary to help get to the top of the search engines. Steve Hooper will explain why your branding online is vital to your business and how this can help convert visitors into customers.

Location: Stylish Events Offices, Crossharbour, London E14
Date: 11th June 2014
Time: 12pm – 2pm

Members £100
Non Members £150

To book: Please complete our booking form

Capacity: Maximum 10 attendees

Once you have booked your place we will send you details on how to get there, any questions please call Bernadette on 01376 561 544. You do not have to be a wedding planner to attend this workshop.

Last classroom course for Spring 2014

14 April, 2014

Business Practicalities Course 26th and 27th April

We believe the most successful way to learn a new skill is by interacting with likeminded individuals which is why we only run classroom based training. Held at locations throughout the UK there should be a date and location convenient for you. Our courses are very business focussed and highly practical, in essence we teach you what is important in order to succeed as a planner in today’s competitive market. We are registered by the UK Government’s Register of Learning Providers (UKRLP).

All tutors are full time wedding planners so can teach you honestly about the industry, giving tips on what works and what doesn’t. We run the courses Spring and Autumn.

To understand more about the courses we run please download our brochure. To register complete our booking form here which will then take you to the online payment page.

Our final classroom based course for this Spring will be held in Northamptonshire over the weekend of 26th and 27th April. We have a couple of spaces left if you wish to train. The next course will be in September.

How should I compare your course to others?

We appreciate you may wish to compare courses before choosing the right one for you. A few things you should ask when making enquiries:

1. Who wrote the course and is it a US or UK text?

2. Who conducts the training and what is their background/experience?

3. Can you speak with previous students for feedback and review their websites?
4. Do they have other services to support you after the course has finished?

Still unsure whether or not this is the right course for you? Contact Bernadette who can give you details of our many successful past students to clarify any grey areas.

Membership for more established Wedding Planners

11 April, 2014

In the final section of our recent series explaining why certain planners choose to apply for UKAWP membership, we turn to those planners who have been trading for a year or more: sometimes for many years.

If you are trading successfully in your target location and taking bookings from sufficient of your chosen bridal audience, you may not feel that UKAWP membership is necessary. However, we get applications from many such businesses whose owners, when asked, cite a variety of reasons for applying, such as:

  • desire to be part of a community of like minded business owners
  • networking opportunities and ability to ‘help one another out’
  • listing on the UKAWP website, to which many brides go having read UKAWP advertisements or articles
  • keenness to be a part of an organisation which aims to bring professionalism to an unregulated industry
  • wish to demonstrate their adherence to our Code of Business Practice, which many follow even when not members

Code of Business Practice

I agree to:

Respond to enquiries within 48 hours
Respect client confidentiality
Disclose any suppliers I have a vested interest in
Pass discounts and/or commission onto clients
Ensure my Public Liability insurance is up to date
Never give client details to any third party not involved with the wedding
Respect copyright from fellow wedding professionals
Represent each client fairly and honestly
Use legally sound business contracts with clients*

If you have been in business for a year or more, and perhaps have questions about whether UKAWP membership is for you, please contact Sandy on or 01442 828061 who will make every effort to help you decide one way or the other.

You are also most welcome to contact any of our members to ask them about their own experience with the UKAWP.

Five insights into what makes a great wedding videographer

9 April, 2014

Today we are pleased to introduce an educational piece from one of our Wedding Supplier Members, White Dress Films. Over to you Richard…


I’m often asked what I think makes a great wedding videographer and I believe there can be many answers to that one simple sounding question.

If you want just one overall answer, it has to be the videographer should delight their customers with an everlasting memory of each unique wedding day; but there are many ways to do this. Below are my five most important points to look out for when booking a wedding videographer:

1.      Empathy
Every good videographer needs to have a good relationship with the wedding planner and the wedding couple. For such an important occasion everyone needs to feel comfortable and confident with the choice of videographer. That first communication by email, telephone or a 1:1 meeting will be the time when you’ll sense a good fit and that all important empathy.

2.      Good examples to show
A good videographer can adapt to any situation from the intimate wedding with close family and friends to the big wedding day celebration. Sharing video examples with prospective customers can offer and deliver tangible reassurance that this videographer can produce the film quality and create the unique memories each couple wants for their special day.

3.      Don’t be late!
Look for the signs like returning calls on time, making calls on time, arriving early for a meeting. It all sounds too simple but these actions all convey a sense of trust and interest, inspiring confidence that this person is reliable and will not disappoint on the big day itself.

4.       A wealth of recommendations from around the web
All good craftsmen depend on word of mouth recommendation; this is nothing new, but it is such a good way of gaining insight to help with the buying decision when selecting a wedding videographer. Virtual word of mouth is now easily found amongst social media networks and online reviews. Be sure to look at the following:

- The videographers Google+ page for reviews
- Their Facebook page – How many “Likes” do they have? What are people saying?

Also, take a look at their website as many will publish testimonials which may also provide insight.

5.      Be neither seen nor heard!
However important it is to have those treasured, filmed memories of the day it is equally vital that the videographer does not intrude on the day but discreetly mingles with the wedding couple and their guests capturing the day almost without anyone realising he’s there! This is a skill acquired through experience along with an understanding of what wedding couples want from their film.

A wedding day is a special day for two individuals but it’s the other people involved who can add that extra magic and delight the happy couple by providing everlasting and treasured memories – it’ a challenging task to choose the right videographer but hopefully those points above will help you make the right choice for you.

Thank you very much Richard.

Richard Knight is an experienced professional wedding videographer based in Hertfordshire creating bespoke wedding films of the highest quality in the UK and abroad. You can find Richard and his work at here.

Brides The Show welcomes over 5,000 stylish brides-to-be to sunny Battersea Park, and looks forward to a new venue in Islington this autumn

7 April, 2014

The spring edition of Brides The Show, took place last weekend (22 & 23 March) at Battersea Park, London, welcoming over 5,000 brides-to-be and their bridal parties to a wedding planning event like no other.

Brides The Show Logo March 2014 facebook

UKAWP Partners of the Show

The UKAWP were proud to be partners of the show for the second time with 2 of our members contributing to the workshops on offer.

Andri Benson from Always Andri (Regional Ambassador for the UKAWP) was in the imagination room showing brides, bridesmaids and mothers how to create pretty flowers using paper, and said this about her experience:

 I ran two workshops in the imagination room on both days and they were really popular. I spoke about how they could include this into their wedding planning as a fun pre-wedding get together or hen party idea which seemed to appeal to them. It was great being able to interact with the brides on a more personal level and not just direct selling as it were as I’m a big believer in sharing the knowledge.

Kelly Chandler from The Bespoke Wedding Co (Supreme Member of the UKAWP) was on the sofa advising brides how to create a unique and beautiful weddings; whatever the budget.

I spoke to a group of around 30 brides, grooms and bridal parties from my  ’On the Sofa’ session on how to  make their wedding beautiful and unique. The talk included some really practical tips on how to focus on the basics first and then some of the creative elements that can really elevate a wedding from ordinary to exceptional, including the best use of flowers, clever lighting and tablescapes (chargers, glassware, linens etc). The group seemed to really enjoy the talk with many coming up to ask questions afterwards. I think what marks out this show as different is it’s pure interactivity and the willingness of so many industry experts to give advice, for advice’s sake rather than for a quick sale!

Superb Exhibitors

Visitors enjoyed 130 of the very best companies and brands in the luxury bridal market, handpicked to ensure their quality including; Bobbi Brown, Laurent-Perrier, Virgin Wines, Ian Stuart, Terry Fox, Suzanne Neville, The Savoy, Babington House, Laduree, By Appointment Only Design Turquoise Holidays.

The Catwalk

The catwalk brought the whole event to a stand still throughout the weekend with two incredible trend shows, ‘Dresses with Drama’ and ‘Roman Holiday’; all styled by Brides’ own fashion director Bryony Toogood.  Art with a Heart presented sketches from 19 A-list celebrities asked to draw their dream wedding dress. All were available through auction to buy and raise money for the British Heart Foundation, celebrities included: Grayson Perry, Julien Macdonald, Daisy Lowe, Lulu Guiness, Erin O’Connor and Zandra Rhodes.


Event Director Anjali Potter said; “After such a strong launch event in the autumn we were so pleased to be able to follow up, with what is effectively a second launch for spring, with an event that both visitors and exhibitors alike have responded to in such a positive way. We are now hugely excited at the prospect of what our move to Islington for October’s event holds for us.”

Anjali continued: “The move to Islington’s Business Design Centre will allow us to attract wider and different audience bases, as well as develop new styles of presentation within the show. It is all about offering the industry real value and point of difference in the two events we host annually. 

Moving forward we will develop, brand and promote the events in line with the fashion seasons with Islington playing host to the Autumn Edition, and likewise Battersea to the Spring Edition.”