UKAWP - THE LEADING INDUSTRY BODY FOR THE UK WEDDING PLANNING MARKET

Archive for July, 2010

Top Tips on using Twitter

Thursday, July 29th, 2010

We are excited to start our series of posts by guest blogger and social media guru Keren Lerner of  Top Left Design.  Keren runs a highly successful web design business, is a prolific networker both off-line and on-line and has a mountain of knowledge that she’s willing to share on getting the best out of your blog, and the use of social media, specifically focussing on Twitter.  Her first post focuses on understanding glossary definitions in Twitter.

5 Basic Glossary Definitions for Twitter users

by Keren Lerner - guest blogger and director of Top Left Design

twitter-glossary-pic

As a true fan of Social Media and of the powers of Twitter, I have been observing new users for a while now, and have had the privilege of training those who have an interest in using Twitter more effectively.

Twitter has a lot of strange things unique to it - punctuation marks and abbreviations which may look like alien-speak to anyone who hasn’t learned it. Although there are many guides online (I particularly like the Mashable Twitter Guidebook) I can see why a lot of people might look at the stream of tweets and wonder what is going on!

There are only 5 basic ones you really need to know- once you understand them you will be well on your way. - hashtags, RTs, @replies, mentions, and url shortening.

Retweeting means repeating someone else’s tweet. The basic way is to put the abbreviated RT, then their @name, and then paste their same exact tweet. There are other ways (for example using the “retweet button” but the old fashioned way is my favourite as it shows up in the list of mentions.

Hashtags (eg #WeddingWednesday, #Photography or #FollowFriday #FF) - putting a hash sign next to a word makes it a link which if you click on brings all the tweets with that same topic mentioned. You would put a #, then no space, then the word. This is great for Twitter searches - adding one of these makes you be found and possibly followed by a lot more people.

URL shortening - you can paste a long URL in a url shortening tool (I prefer Bit.ly) to generate shorter URLs for your article links - this looks a lot cleaner and more professional

Replies - Reply to other’s tweets from your update box by typing “@theirusername” followed by what you want to say - or hovering over their tweet and clicking on the “Reply” button - which makes their @username show up in the update box. @replies appear in the public timeline - so they are part of a public conversation. It’s a good thing to use them as this is what makes Twitter interesting - seeing the conversations between people, and potentially being able to join the conversation!

Mentions: Using someone’s @username in your tweet is called a “mention”. This would show up in their replies and mentions part of their Twitter page (on the right side, under @theirusername). Including this in your Tweet, you will in a way be talking ABOUT them and they will see that. So, for example if you tweeted “Had a great meeting with @topleftdesign and @tamhall - they are fantastic” then you are in a way promoting us, and we can also reply to you and say “@ThisIsLisa thanks, it was great to learn all about your VA business - you really know your stuff”. As this is all part of the public timeline, this is a way for others to promote you too!

I hope that has been enlightening and I welcome your comments on this - you can even tweet me (just put @topleftdesign in your tweet) with your feedback. I will then reward you with some other useful tips!

Thank you Keren.

Wonder product for the pampered planner – Elemis Musclease Active Body

Tuesday, July 27th, 2010

The wedding season certainly takes its toll on a good planner but Buckinghamshire-based planner Isabel Smith of  Isabel Smith Wedding Design might have just the solution to soothe those aching limbs.  Over to you Isabel …

On a recent trip to Champneys with my sister, it was pointed out to me by one of the therapists that I carry a lot of tension…erm…yes; I am self employed and work in an industry dominated by emotion!

 She recommended that I purchase Elemis Musclese Active Body and hyperbole aside, it is FANTASTIC.  It carries an active ingredient that penetrates the blood stream and breaks down lactic acid meaning that your muscles can recover from any tension or exhaustion much quicker.  It works overnight and doesn’t need to be massaged in (so at two thirty in the morning after a 17 hour wedding day, you can just throw it on and dive into bed).

elemis

At £30, it is quite expensive, but since it only takes an amount the size of a 50p to do your whole neck and shoulder area, it should last a good long time, and when I bought it, it came with a free bottle of their Aching Muscle Super Soak (also great if you have the energy for a bath before applying the oil).

The range is designed for sporting use (picture me struggling to contain my snort of laughter when she recommended I use it after my cardio work outs too) which is why I’ve never come across it before but I really believe it makes all the difference to my legs and shoulders after W-day. 

 DISCLAIMER - do read the label though as it is strong stuff and definitely not suitable for pregnant planners!

 

Credits - www.elemis.com 

www.isabelsmithweddings.co.uk

Pocket Positive

Monday, July 26th, 2010

Anyone who has never made a mistake has never tried anything new.

Albert Einstein, 1879 – 1955

Member Focus: Just Bespoke

Monday, July 19th, 2010

lisasabin 

Today we welcome one of our new UKAWP associate members, Lisa Sabin of Just Bespoke. Over to you Lisa….   

 Why did you become a wedding planner?

I’ve always loved weddings - when I was younger I remember picking out my dream wedding dress from the pages of Vogue Novias and I still have the cutting in my cupboard to this day. 

I’ve spent the last seven years working in PR and events and after numerous celebrity parties, brand product launches, press trips and corporate dinners, I realised that it was time to take the leap and use my experience to launch Just Bespoke.  Through close contacts in the sports industry I have been lucky enough to help with some high profile weddings which although challenging, proved to me why I love my job so much.

 What’s your USP?

I take inspiration from all over and think it is really important to treat every couple in a bespoke manner, listening to their tastes and then looking for ideas to create their day from fashion, culture, travel, music, interiors, making sure these are reflected in their wedding.  I’m a big believer in the small personal touches making a big difference.

What’s your signature dish? 

I really enjoy cooking but it doesn’t come particularly naturally to me…but, after a lot of practice, I can now make a very tasty lasagne and a delicious blackberry cheesecake!

Do you have a favourite venue?

I really love blank canvases - venues which can be transformed into something extraordinary and totally bespoke to the couple’s wishes over night.   Having said that, I also love the Walled Garden at The Grove in Hertfordshire and Penshurst Place in Kent - both truly magical venues offering interesting and quirky spaces to transform.

 How would your clients describe you?

I bring a lot of personal touches to the planning, going the extra mile and coming up with fresh ideas.  I’m personable and meticulous and like to build up a trust and rapport with my clients.  

 Have you ever had a challenging client and how did you deal with it?

Every wedding is a challenge and of course there are days when clients can panic and get stressed out.  Couples who hire me are putting their wedding day in my hands…they want the most unforgettable and magical day and it is my job to deliver this and make sure that they are happy in the process.   

 How do you unwind?

I worked in travel PR for many years and helped to promote some of the most luxurious resorts in the world.  This really gave me a taste for nice holidays and now I like nothing better than packing a suitcase and heading off somewhere hot to relax by the pool, read a good book and soak up the sun!

 If you could plan a celebrity wedding (alive or dead) whose would it be?

For me, there is a whole list of people - from Prince William to Simon Cowell, Scott Schuman to Lady Gaga.  Any of those would be a hugely demanding but if they’re reading this, I would love the challenge!

Is the job as glamorous as you thought?

I never imagined that wedding planning would be glamorous - I’ve been arranging events for a long time and know that it is hard work, extremely pressured and everything needs to be beyond perfect…but I love the variety of clients and the chance to deliver a number of extraordinary events - and when I see the finished result it is always worth it!

Which wedding planner’s work do you respect/admire and why

Since joining the UKAWP I’ve come across a lot of inspirational planners.  In particular, Kelly from The Bespoke Wedding Company has been hugely helpful, giving me advice, opportunities and experiences to help me get my business off the ground.  Outside of the Alliance, like most planners, I love Preston Bailey - his imagination and creativity are second to none.

What themes are you working on for 2010?

I’m currently working on a magical starry theme for a winter wedding, think soft whites and blues with a touch of gold, romantic touches, storm lanterns, candles and warm cashmere shrugs.  

What’s your biggest achievement since launching?

Earlier this year I planned a traditional Turkish wedding for a couple and their 550 guests.  It was a lot of hard work as I had to ensure that the event was sympathetic to the traditional customs that were to be incorporated into the day, while also bringing in modern elements.  It was a huge learning experience but thankfully the long hours of research and planning were worth it as it all went extremely well!

What is your vice?  

  There is absolutely nothing nicer than an Apple martini!

 What trends are you seeing for 2010?

For 2010, I’m seeing a lot of neutral colour palettes (beiges, pastels, greys) with one statement colour to accent the design.  I think this is really striking and creates a very bold design which I am a big fan of.

Pocket Positive

Monday, July 12th, 2010

If you aspire to the highest place, it is no disgrace to stop at the second or even the third place.

Cicero, 106 – 43 BC

Scams, tricks and hoaxes

Thursday, July 8th, 2010

No matter what the weather, the financial scammers keep on coming to wedding planners. Here is a recent one to watch out for if you’re a new planner and not familar with these scams.

Am Robb Stephen, I am writing to get informations on wedding/reception venues and also so in need of the services of a wedding planner. Christine and I are planning to have a wedding in August 2010 (any date in August will be fine) and will require more informations on this as we plan also to have the wedding in your region.

 

      We are looking for a venue and planner to help us plan our wedding/reception. 50 guests are expected to attend. Please advise on weather conditions of the area. Also note that you (wedding planner) is to arrange for a food, Videography, Music Entertainment, Photography, Officiant, cake and flowers, decoration etc. Please do confirm this date and get back to me.

Thanks for your anticipated response

Best regards,

Robb Stephen

 

 

Member Focus: Hannah Lester

Monday, July 5th, 2010

I am delighted to introduce Hannah from Designer Wedding Days who is based in Essex, Hannah is one of our associate members.

hannah-lester1

Why did you become a wedding planner?
Having been in the corporate events industry for over 8 years, I was very experienced in organising large and small scale complex corporate events. It has always been my dream to be involved in the wedding industry so I decided to use the skills and knowledge gained in the events industry to start my own wedding planning business.

What’s your USP?

I am exceptionally organised and very calm under pressure. I also pride myself on attention to detail. I think these skills are key to planning a wedding.

My professionalism and friendly, re-assuring manner means I get to know each of my clients personally so that I can truly understand what is important to them and going to make their day extra special.

Do you have a favourite venue?

From a personal perspective, Vaulty Manor will always be special to me as it is where I chose to have my wedding reception. However, I think each wedding is unique and there are many wonderful venues to suit every requirement.

Covering weddings in London, Essex and Hertfordshire, this can range from a sophisticated London affair at somewhere like the Landmark Hotel, a classic English country wedding at Braxted Park, a unique themed experience at The Natural History Museum to a grand occasion at the historic Gosfield Hall

How would your clients describe you?

I imagine they would describe me as organised, efficient and total in control both in the run up to the wedding and on the day itself. Being a wedding planner is also about building a relationship with your client so I would hope they would comment on my personal touch.

One of the nicest comments was hearing from the bride that by having me there on the day meant she knew everything was under control and she could totally relax and enjoy the day and that they couldn’t have done it without me. Giving a bride the confidence to enjoy their day without the worry is what being a wedding planner is all about.

If you could plan a celebrity wedding (alive or dead) whose would it be?

It would have to be someone like Audrey Hepburn or Jackie Kennedy O’Nassis. Both remembered for their style and elegance, their weddings would have been amazing social events. I imagine they would have been hard work and very complex to organise but would have been elaborate, stylish and beautifully classic.

 Which wedding planner’s work do you respect/admire and why?

It may sound like a cliché but I would have to say Bernadette, Kelly and Sandy from the UKAWP. Rather than look at other wedding planners as competition they provide support and training for new and established wedding planners to boost the standard and reputation of planners within the industry. - ahh thanks hannah!

The training and support I have received has been invaluable and for that I am very grateful.

What’s your biggest achievement since launching?

I think actually launching my own business has been my biggest achievement to date. Feeling passionate about something and putting all of your time and energy into it and finally seeing the rewards

What is your vice?

I would have to say chocolate and the series 24 - I am totally addicted. I am also a perfectionist which I suppose is not such a bad vice in this industry.

Having a plan!

Thursday, July 1st, 2010

Today we hear from our regular guest blogger, Paula Gardener of Do Your Own PR  on PR strategies. Basically, have one from the off!

 PR Strategies - 7 Reasons Why You Need One Right Now

 

1. Just Getting It Done
 
Without a strategy, PR does have an annoying habit of getting pushed to the bottom of a to-do list. After all, it’s rare that journalists actively contact you (unless you are a member of our club perhaps!). Every PR campaign has to be self-motivated and maintained. Having a PR strategy with clearly defined jobs and deadlines makes PR much more likely to happen.

2. It Amplifies The Results From Other Marketing Activites
 
Having a PR strategy will reinforce the work you do in other areas. You can tie your advertising, online and offline marketing and newsletter into the same theme as your PR campaign so that they all pull together. This also means that you can re-use material too, taking the core and using it in your marketing material, press releases, articles, tip sheets and newsletters.

3. It Helps You keep Up
 
Even if you don’t have a PR strategy you can bet your competitors do. It can be gutting to watch what was once your contemporary steam ahead in both profile and sales - I know I have been there in a previous life.

4. It Gets You Serious
 
You know you need a PR strategy long-term, so why put it off when you could be stepping up and stepping into the serious business that you really want to be?

5. You will get added benefits
 
Implementing a PR campaign will bring you so much more than just mere press coverage. You will increase in confidence, tackle a new skill and build relationships that will impact on your business over and over again.

6. And about building those relationships..
 
A press campaign is not just about sending out press releases, but about building up a relationship with the press…talking to them, perhaps even taking time out to meet them. Just like a friendship, a relationship with a journalist can’t be rushed…so why are you waiting around when you could be making a start?

7. Planning for the Future
 
I do come across businesses who say they will implement PR when they have the budget or have grown to a certain size. This is all very well and good but don’t they realise that they could be reaching those budgets or that growth now with the help of PR! Getting started on a PR campaign and then handing it over to a company or freelancer later puts you in a fabulous position. Having done PR you’ll know what you are talking about, be able to spot the deliverers from the mere promisers and be able to contribute to what should be a long-standing relationship with your PR agency.