Archive for the ‘Business Development’ Category

Top Tips on using Twitter

Thursday, July 29th, 2010

We are excited to start our series of posts by guest blogger and social media guru Keren Lerner of  Top Left Design.  Keren runs a highly successful web design business, is a prolific networker both off-line and on-line and has a mountain of knowledge that she’s willing to share on getting the best out of your blog, and the use of social media, specifically focussing on Twitter.  Her first post focuses on understanding glossary definitions in Twitter.

5 Basic Glossary Definitions for Twitter users

by Keren Lerner - guest blogger and director of Top Left Design

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As a true fan of Social Media and of the powers of Twitter, I have been observing new users for a while now, and have had the privilege of training those who have an interest in using Twitter more effectively.

Twitter has a lot of strange things unique to it - punctuation marks and abbreviations which may look like alien-speak to anyone who hasn’t learned it. Although there are many guides online (I particularly like the Mashable Twitter Guidebook) I can see why a lot of people might look at the stream of tweets and wonder what is going on!

There are only 5 basic ones you really need to know- once you understand them you will be well on your way. - hashtags, RTs, @replies, mentions, and url shortening.

Retweeting means repeating someone else’s tweet. The basic way is to put the abbreviated RT, then their @name, and then paste their same exact tweet. There are other ways (for example using the “retweet button” but the old fashioned way is my favourite as it shows up in the list of mentions.

Hashtags (eg #WeddingWednesday, #Photography or #FollowFriday #FF) - putting a hash sign next to a word makes it a link which if you click on brings all the tweets with that same topic mentioned. You would put a #, then no space, then the word. This is great for Twitter searches - adding one of these makes you be found and possibly followed by a lot more people.

URL shortening - you can paste a long URL in a url shortening tool (I prefer Bit.ly) to generate shorter URLs for your article links - this looks a lot cleaner and more professional

Replies - Reply to other’s tweets from your update box by typing “@theirusername” followed by what you want to say - or hovering over their tweet and clicking on the “Reply” button - which makes their @username show up in the update box. @replies appear in the public timeline - so they are part of a public conversation. It’s a good thing to use them as this is what makes Twitter interesting - seeing the conversations between people, and potentially being able to join the conversation!

Mentions: Using someone’s @username in your tweet is called a “mention”. This would show up in their replies and mentions part of their Twitter page (on the right side, under @theirusername). Including this in your Tweet, you will in a way be talking ABOUT them and they will see that. So, for example if you tweeted “Had a great meeting with @topleftdesign and @tamhall - they are fantastic” then you are in a way promoting us, and we can also reply to you and say “@ThisIsLisa thanks, it was great to learn all about your VA business - you really know your stuff”. As this is all part of the public timeline, this is a way for others to promote you too!

I hope that has been enlightening and I welcome your comments on this - you can even tweet me (just put @topleftdesign in your tweet) with your feedback. I will then reward you with some other useful tips!

Thank you Keren.

Having a plan!

Thursday, July 1st, 2010

Today we hear from our regular guest blogger, Paula Gardener of Do Your Own PR  on PR strategies. Basically, have one from the off!

 PR Strategies - 7 Reasons Why You Need One Right Now

 

1. Just Getting It Done
 
Without a strategy, PR does have an annoying habit of getting pushed to the bottom of a to-do list. After all, it’s rare that journalists actively contact you (unless you are a member of our club perhaps!). Every PR campaign has to be self-motivated and maintained. Having a PR strategy with clearly defined jobs and deadlines makes PR much more likely to happen.

2. It Amplifies The Results From Other Marketing Activites
 
Having a PR strategy will reinforce the work you do in other areas. You can tie your advertising, online and offline marketing and newsletter into the same theme as your PR campaign so that they all pull together. This also means that you can re-use material too, taking the core and using it in your marketing material, press releases, articles, tip sheets and newsletters.

3. It Helps You keep Up
 
Even if you don’t have a PR strategy you can bet your competitors do. It can be gutting to watch what was once your contemporary steam ahead in both profile and sales - I know I have been there in a previous life.

4. It Gets You Serious
 
You know you need a PR strategy long-term, so why put it off when you could be stepping up and stepping into the serious business that you really want to be?

5. You will get added benefits
 
Implementing a PR campaign will bring you so much more than just mere press coverage. You will increase in confidence, tackle a new skill and build relationships that will impact on your business over and over again.

6. And about building those relationships..
 
A press campaign is not just about sending out press releases, but about building up a relationship with the press…talking to them, perhaps even taking time out to meet them. Just like a friendship, a relationship with a journalist can’t be rushed…so why are you waiting around when you could be making a start?

7. Planning for the Future
 
I do come across businesses who say they will implement PR when they have the budget or have grown to a certain size. This is all very well and good but don’t they realise that they could be reaching those budgets or that growth now with the help of PR! Getting started on a PR campaign and then handing it over to a company or freelancer later puts you in a fabulous position. Having done PR you’ll know what you are talking about, be able to spot the deliverers from the mere promisers and be able to contribute to what should be a long-standing relationship with your PR agency.

Quality Management Statement

Wednesday, May 26th, 2010

As the industry of wedding planners is increasing so the need to ensure everyone operates to a set standard is so important. In order to maintain the high standards of the UKAWP, as well as providing reassurance to clients and potential clients, member companies are required to adhere to the following code of ethics:

  • Respond to client enquiries within 48 hours.
  • Respect client confidentiality.
  • Disclose all suppliers that they have a vested interest in.
  • Always pass discounts and/or commission onto the client.
  • Ensure their Public Liability insurance is up to date.
  • Never give client details to any third party unless for the sole purpose of the wedding.
  • Respect copyright of all planners, co-ordinators and related suppliers.
  • Represent each client fairly and honestly.

As an individual company do you have a mission statement or code of ethics in place?

Working with Friends

Wednesday, May 19th, 2010

One of our members  Isabel Smith Wedding Design has written the below article.

Being a planner is like being a doctor, or an interior designer, or any other profession which involves a service rather than a product, in that as soon as you mention what you do, people ask you ‘oh, my sister’s getting married, do you know any good DJ’s?’ or ‘Where do you stand on monochrome?’.  Whilst these can get a little tiring depending on the situation, generally, I don’t have a problem helping out with an answer or two.

But occasionally, you get the dreaded ‘I don’t suppose you could help me out on the day could you?’ and this is where things get sticky. Partly because when I first started out, I was so keen to be helpful to my friends and show off my knowledge (not to mention gain experience), I was happy to help, but now I find I am so busy balancing my weddings, the marketing/accounting elements of the business and my personal life, my time is much more precious to me.  

The other problem though is finding the client/friend balance.  Unless the friend in question is a particularly close one, with whom you can be totally honest, it is often easier to be firmer with a client than a friend when insisting on having the information you need by a certain deadline or pointing out that having the decorative items delivered the night before would take a real pressure off the wedding day.  

My advice therefore to anyone starting out who is looking to broaden their experience by assisting friends or family is to set the parameters early on, as you would with a client.  This is even more true if you are to be a guest at the wedding as well, since there will come a point when you will want to clock off and enjoy the day.

You may not feel that a contract is necessary, but a frank discussion about what you will and won’t do, and the way that you work will not only help to prevent any problems later on, but it will also give you practice at negotiation when you do start getting paying clients.  To help keep things on more of professional level, perhaps you could discuss payment of some kind - if not in cash terms, maybe they have a skill that could help with your business (know any accountants, web designers or PR types?)

Thank you Isabel, how have you found working for friends?

Mentoring – A UKAWP service for growing wedding planning companies

Friday, April 9th, 2010

Do you struggle to really get going with promoting your company? Are you worried that your efforts are not going in the right direction? Would you like to talk to someone who truly understands your ‘day to day’ because they do the same job as you and are likely to have encountered similar obstacles/objections? Are you at the very beginning and would like some honest feedback on your materials?

 

If there are any ‘yes’ answers to these questions and your business is less than 2 years old, you might like to consider our UKAWP business mentoring service. Launched last year, it’s been quietly successful and the feedback from planners has been excellent from those currently benefitting from the scheme.  

 

The package is priced at £300 per year and includes 3 x 2 hour sessions over the course of one calendar year; the sessions can be arranged at a mutually convenient time and the time is entirely for your use and to discuss and iron out any specific issues or help you need. This is backed up with email/phone support throughout the year.  Your mentor would currently be one of the 3 UKAWP Directors each of whom have over 7 years experience of running their own wedding planning businesses.

 

For more information and further details/requirements do take a look at  http://www.ukawp.com/planner_business-tools.htm

 

The Directors of the UK Alliance of Wedding Planners

The Directors of the UK Alliance of Wedding Planners

 

 

 

 

 

WPE ‘10 - The Schedule

Friday, February 12th, 2010

The directors at the UKAWP are incredibly excited that WPE is only 2 weeks away. It’s been a year since WPE ‘09 and months of planning WPE ‘10 and we feel confident our programme of speakers will inspire all attendees. Over the next 2 weeks we will re-introduce all our speakers but if you cannot wait until then please view the line up on our dedicated website. In the meantime here’s a look at the schedule over the 2 days.

Friday, 26th February 2010
10:30 Planners registration & tea/coffee
11:00 WPE Welcome from directors of the UKAWP
11:15 Action Coach (Business Motivational)
12:45 Lunch
13:45 Do Your Own PR (working on PR strategies for your business)
14:45 You And Your Wedding Magazine (how to work with the media and current style trends)
15:30 Weddings by Zoë Lingard (interactive blogging workshop)
16:30 Informal networking
19:00 Pre dinner drinks
20:00 Delicious dinner!
   
Saturday, 27th February 2010
10:00 WPE Welcome from directors of the UKAWP
10:15 - 11:00 Civil Ceremonies Ltd (civil ceremony process/ do’s and don’ts)
11:00 - 11:30 Lloyd Dobbie - (Wedding Photographer’s relationship with a Bride & Groom)
11:30 - 12:15 Action Coach (Personality types and how we interact in business)
12:15 - 13:00 CS Music Ltd (how best to work with musicians and their agents/ trends in wedding music)
13:00 Lunch
14:00 - 14:30 Euphoric Flowers
14:30 - 15:30 Top Left Design - (using social networking to improve your business)
15:30 - 16:00 Perfectly Tempered (Ways with Chocolate - Discussion and Tasting)
16:00 - 17:00 Informal networking
17:00 Seminar closes

If you are attending WPE what topic are you most excited about? It’s also not too late to register; you can do so by booking online at UKAWP.

First Impressions Always Count

Thursday, February 11th, 2010

We originally discussed this topic on our blog in February 2009 but unsurprisingly we have come across the same problem whilst calling planners to attend WPE ‘10. Therefore we thought it worthwhile to visit the issue of ‘first impressions’ again.

We have all been bought up being told this age old saying but how many of us follow it? Recently the directors of the Alliance were calling wedding planners on our database to discuss our forthcoming seminar. We were all surprised to discover a huge percentage of planners do not have a business answerphone, instead the recording was just “I’m not in, leave a message”. We wondered how many potential brides would be put off by a message of this type; what impression is it creating of you and your company? In our opinion everyone should have an answering machine programmed to highlight who you are and what you do:

“Thank you for calling company name, I’m sorry I’m not here to take your call, rest assured your call is important so please do leave me a message including your name and number and I will return your call within 48 hours. Alternatively you can call me on mobile number

What are your views? We’d love to hear from you.

Bernadette Chapman is the UKAWP’s training director and also runs Dream Occasions, operating throughout the South East of England.

WPE ‘10 - Wedding Planning Excellence

Wednesday, February 10th, 2010

Are you earning enough from your weddings? Has it become an expensive ‘hobby’ instead of profitable business? Are you getting a response from your marketing & PR ? Are you ready to make 2010 the year you become successful?

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 “Excellence is the gradual result of always striving to do better” (Pat Riley)

If the answer is yes then you must attend the only UK dedicated seminar for wedding planners, organised by wedding planners. WPE is not about catching up with old friends, it’s a seminar with a programme designed on ‘increasing knowledge’? All speakers have been handpicked for their specialist knowledge in order to help us improve our business.

But why attend?

The seminar is only available to trading planners, no enthusiasts and no vendors.  WPE  is for planners ready to keep on learning in order to increase their profit margins and levels of success. The programme has been designed to challenge the way we all operate encouraging us out of our comfort zone. The seminar is open to members and non members of the UK Alliance of Wedding Planners.

Benefits of attending

  • Networking opportunities with your colleagues
  • Presentations from industry experts
  • Motivational business presentations
  • Opportunity to invest in your future

 To find out more visit WPE and to book online go to UKAWP.

We hope to see you there

The Directors

Change

Monday, February 1st, 2010

Today we hear from Master business coach, Ray Hutchin of Action Coach www.actioncoaching.com.  Ray is a regular guest blogger for us here and we are really looking forward to his words of wisdom at the forthcoming WPE ‘10.

Over to Ray:

I have just finished presenting a two day workshop for business owners, packed with great practical ideas to grow their businesses and a big learning for me from the attendees was, as usual, they will struggle to find the time to plan and put the new ideas into action (their words not mine).

Which is a huge shame as we all need to change, otherwise, as you know, if we keep on doing the same things we keep on getting the same results (if we are lucky, because now quiet often you don’t even get the same results, they tend to be worse).

I believe planning also has a big part to play in changing, I have spoken about planning before; check out the July Archive which covers the 9 Steps to Success. I will also be running through this at the Annual UKAWP Wedding Planning Excellence seminar http://www.wpe.ukawp.com/, with lots of practical advice and a fun exercise to lock in your learning’s, so don’t miss this event.

I also know that Bernadette has covered the importance of time and using a default diary (March 2009 Archive), which if you haven’t read or implemented I suggest you go back and read.

For me the biggest thing we need to do to change is to have a compelling reason to change, otherwise things conspire against us. Like staying in your comfort zone, not being able to break old habits, not being able to create new habits, not have the motivation to change, finding change too hard and not persevering, etc.

So we need to take time out every once in a while to understand what we want to achieve, what we need to change and what desire (compelling reason) we have to do it. The compelling reason will always be tied back to an emotional reason, so understand this and you will achieve far more.

And one last question regarding change, “have you kept your New Year Resolutions or didn’t you set any, because you knew what would happen?”

We can all change, we just need to understand ourselves better and have a compelling reason to change. So for me three of the key ingredients to change are Planning, Time and a Compelling Reason. Try it and see what happens!

You and Your Wedding magazine at WPE

Monday, January 18th, 2010

We’re really delighted that we’ll be joined by the lovely Vanessa Mason (née Gore) at WPE ‘10. Vanessa is Style Editor at key bridal title You and Your Wedding and is a creative genius whose job on a daily basis is to come up with and style the beautiful ‘Receptions’ sections that grace the pages of the magazine. She’s a trend setter with a great creative eye and we are very much looking forward to hearing from her on trends in design for 2010.

She will also cover how we planners can work best with editors such as herself to get maximum press exposure for our businesses. What she is looking for, what’s the best way of working etc etc. It’s sure to be unmissable.

For more information on this and other subject speakers go to WPE . We hope to see you at the seminar.

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