UKAWP - THE LEADING INDUSTRY BODY FOR THE UK WEDDING PLANNING MARKET

Archive for the ‘Tricks of the Trade’ Category

Dominate Your Domains

Wednesday, January 11th, 2012
The following article was written by the wonderful Tamsin Fox-Davies : long term friend of the UKAWP and back by popular demand to speak at our Wedding Planning Excellence Seminar in March 2012. Thank you Tamsin, as ever, for your insight and practical advice…
tamsin-fox-davies

 You’ve got a website and a domain name, and this week I want you to check out the other possible domains that you may want to buy for your site. For Example: I have my site on tamsinfoxdavies.com but I also own tamsinfoxdavies.co.uk. Apart from the obvious “domain extensions” (.co.uk, etc) you want to get the most likely “domain variations” as well. For me that would mean getting tamsin-foxdavies.com, tamsinfox-davies.com, tamsinfd.com etc.

Do you see how that would work? Once you buy the extra domains, just forward them all to your actual website. There’s two reasons to do this:  

  1. Some people will type your domain rather than googling you, and they might not get it right. This happens a lot more often than you think, and you don’t want to lose those visitors.
  2. If you’ve got all the relevant domains, no one else can buy them.   You don’t want people with similar company names buying YOUR domains, so go get ‘em!

A little useful reading …

Monday, December 5th, 2011

Today we would like to bring a free e-book to your attention. If you source and book entertainment then this engaging, highly practical e-book is all encompassing and should make your job so much easier. Ideal for newer wedding planners, it is also a useful reminder to those who have booked a lot of entertainment already. UKAWP Director, Kelly Chandller, wrote the foreword for this e-book which is available here:

 http://www.facebook.com/LM2Entertainment.


The author, Brad is founder and MD of LM2 Entertainment, a professional function band management company. Brad also writes extensively on the topic of professional function bands through his LM2 Entertainment blog . He shares his knowledge and experience by serving as a mentor and running occasional master classes for music degree level students and alumni looking to pursue a career in the professional function band market at one of London’s foremost music institutions.

We hope you find it useful.

Wedding Photo Vault - keeping those photos for life

Wednesday, November 16th, 2011

Today, Director, Sandy Moretta writes on a new service that none of us has seen before that is inexpensive and practical and might be worth considering for your business photos as well as recommending to your wedding clients:

Q: When the wedding is over and the planning stages and preparation have all successfully drawn to a close, what is left of the day?

 

A: The memories shared by the couple, their family and friends…and their wedding photographs.

The newlyweds head off on a golf buggy

 

These days wedding photographs are not just a selection of posed group shots, but often tell the full story of the day from the preparation of the Bride and Groom to First Dance and evening fun that follows.  This is how a bride will be able to recall her day for many, many years to come.  Or will she?

 

With the age of digital wedding photography and photojournalism style photography has also come the age of digital storage.  It’s great.  Neat little USB drives or DVD’s that can be put away safely and last forever.  The only problem is that they don’t.  These are easily lost in house moves, can be damaged or simply mislaid and then what is left of the day? Those that store them on computer hard drives and possibly have a couple of copies should feel slightly more secure, however all hard drives eventually fail and in the future can they be accessed? Remember tape, or VHS ?

 

A wedding photographer I know had brides with exactly this problem.  In some cases these brides had not even got around to choosing the photos for an album yet and suddenly found that they had lost their photo DVD in a move.  All that planning, effort and memories … Lost.

 

As a solution to this problem the UKAWP was excited to discover this clever company that stores wedding photos, simply and cheaply for as long as you want!

 

Wedding Photo Vault (www.weddingphotovault.com).  

 

To register the bride simply needs to enter some simple details at www.weddingphotovault.com  There is a one off registration fee of £4.95.  They will then be sent a DVD to copy their photos onto (simple instructions will be enclosed for those not so computer literate) and then return the disc in the pre-paid envelope provided.  

 

Once received Wedding Photo Vault will then store their precious memories for just £3.65 a year. 

 

If you want more details send an email to (info@weddingphotovault.com) or just go to the FAQ at (www.weddingphotovault.com) the website and see how easily our brides can lose those memories in the digital world.

 Photo credit: http://pr-photography.org/

Flower workshop for wedding planners

Friday, August 5th, 2011

We are very excited to announce our first floral workshop taking place in the North of England on Wednesday 21st September from 6-8pm. Our flower workshops previously held in London have always been really popular with wedding planners looking to increase their knowledge on this side of things, not to become florists themselves, but to be able to deal with ‘on the day’ emergencies that crop up and to have a better knowledge all round for their clients on this aspect.

Recent London Flower Workshop

This floral workshop will be run by Ian Lloyd owner of The Flower Shop based in Wilmslow, just outside Manchester. Ian is a very talented florist having been voted one of the top ten florists in the country by The Independent newspaper, he also runs the UK School of Floristy.

So if you’re a wedding planner (member or non member of UKAWP), then do contact us asap to book as places are limited. The evening promises to be informative and fun as Ian shares tips of the trade with planners and advises on how to deal with those floral emergencies. Each planner will have some hands on practical experience too as Ian teaches us how to make a buttonhole. Afterwards there will be a networking opportunity.

Cost: £30 for members, £35 for non members.

Location: Wilmslow, Cheshire (104 Water Lane, SK9 5BB)

Tutor: Ian Lloyd (www.weddingflowerscheshire.co.uk)

To book: http://www.ukawp.com/booking-form-flower-workshop.php

Photo credit: Lloyd Dobbie

Be professional when sending email attachments

Monday, June 20th, 2011

In the midst of summer season I have been frustrated recently when some suppliers have sent me email attachments I could not open, one was produced on a Mac and another a much older word format.

A little bit frustrating but also time consuming as I had to ask the suppliers to resend in another format. It made me think back to an article Liene from Think Splendid wrote that changed my life, ok a tad dramatic but true! Back in March 2008 she wrote an article urging us to send email attachments as PDF’s (portable document format)  Provided your client has the free download enabling them to view PDF’s, then they can open it, and if not encourage them to download via here

As wedding planners we spend a lot of time ensuring our corporate image is just right from the font we use to ensuring our logo is on everything. So why then ruin that professional impression by sending a document they might not be able to open or if they do the formatting might be all out of sync. Also more importantly if sending a document as excel or word - they can amend it, fine if that is what you want them to do (i.e for budgets) but if not ensure it’s a PDF that they cannot change as easily.

Now before you all scream “but I don’t want to spend £500+ on adobe software” everyone can download a free application that enables you to create a PDF document, you wont be able to edit it, you have to use the original word/excel document first then resave your changes & PDF again.

Applications you can try:

PDF995 this is what I use and it’s so simple & easy to use.

PrimoPDF

Or apparently if you have a Mac the ability to create a PDF is built into the system - as I don’t have a Mac I’m going to trust Liene’s word on this and she is rarely wrong! We’d love to hear your views, do you always send PDF’s or are you guilty as charged?!

Top tips from members of UKAWP

Thursday, June 9th, 2011

We’re always thrilled at how proactive and knowledgeable many of our UKAWP members are. Below are some recent top tips for brides and grooms put together by our membership.

How to ….choose your wedding food and drink

Wedding food and drink

 

  • 1. Match venue and food. When you are looking for your venue, consider the type of food you want to serve and make sure the two match. An impressive historic building calls for a formal seated dinner with equally impressive and delicate food, whereas a marquee or barn are perfect for more simple dishes and a buffet.

 www.boutiquewedding.uk.com

 

  • 2. Be clear about what you want and what your budget is, but let your caterer offer suggestions. A good one will have lots of ideas! Find out if your caterer can supply drinks and bar staff too, as well as the food, and whether they charge corkage. If you’re able to supply your own drinks, it might be worth thinking about the sale or return option, so that any unopened bottles of booze can be returned following the wedding - a true money saving idea.www.sammarieweddings.co.uk

 

  • 3. When choosing a potential caterer, always ask for references and people you can speak to. Ensure you are able to have a tasting session so you can try several of the dishes you like the sound of. Be sure to get a clear idea as to the overall cost, which includes service, waiting staff, crockery and glass hire, any equipment costs and of course VAT.

 

www.cranberryblueweddings.co.uk

 

  • 4. Think about using foods that are in season and try to source from local suppliers. Not only will it mean your food is fresh but it will also allow you to have delicious food if you are working on a tight budget. It is also better for the environment as there will be less food miles! Incorporate your colour scheme into the drinks you are serving. Serve Cosmopolitans if you have are going pink, or if you going for a monochrome look, what about white Russians.

www.kathrynlouise.co.uk

 

  • 5. When choosing the drinks for your reception you don’t just have to have seasonal food how about seasonal cocktails, for Spring you could have a Trousseau Tickler which contains rhubarb bitters and elderflower or a Garden Mojito with cucumber & mint; for Summer a Strawberry Daiquiri or a Bellini; for Autumn an Apple Martini or a Misty Pear; for Winter a Cosmopolitan (with cranberry juice) or a Clementine Crush. (For loads more cocktail ideas check out The Bubbly Bride book.)

www.alwaysandri.co.uk 

 

  • 6. Always make sure you check the prices of venue drinks packages. At one wedding last year there was a £1,500 difference between them having a drinks package and buying the equivalent bottles of wine from the wine list.

www.stratfordweddingcompany.co.uk

 

  • 7. If you are limited by a certain budget for food,consider having a more relaxed approach to dining. Hog roasts and bbq’s are very cost effective ways of feeding a large group of people. Buffet stations of cuisine that is good for sharing (such as curry, rice and naan bread) are also very economical.

 www.vivahweddings.com

 

  • 8. It’s better to choose less expensive menu options than skimp on the amount of food and drink you provide - guests will remember your wedding because they were hungry or thirsty, rather than because you served vintage champagne or fancy canapés. Discuss the timings of your day with the caterer, and take their advice on how much food and drink they recommend for the drinks reception, meal and evening party.

www.helencarterweddings.co.uk

  

  • 9. If you want to reduce your food budget then you could have a later ceremony and therefore a later wedding breakfast, so you are unlikely to require anymore food in the evening. Alternatively a later ceremony at the same venue as the reception could mean a shorter champagne reception without serving canapés. Another good tip to keeping the cost of the food down is to serve the wedding cake as dessert. Choose a cake that is more of a gateaux and accompany it with cream and mixed berries. This also helps to avoid guests being too stuffed and cake being wasted.

 

www.cranberryblueweddings.co.uk

  

  • 10. Your menu can be a great way of incorporating your cultural heritage into your wedding day. Even if it’s not the whole meal discuss with your caterers ways you could use key ingredients that represent a family connection such as a specialty from a certain region e.g. Italian Parma Ham, Spanish Chorizo, Greek Feta Cheese etc into different courses. Many venues & caterers are happy to be flexible with their menus so if there is something you want that isn’t on the menu or perhaps you like different course form different menus don’t’ be afraid to ask.

www.alwaysandri.co.uk 

 

  • 11. Try to personalise it. Think about what food you love or has a meaning to you. Maybe there’s a specific meal that you love to cook together or your first date was over a candlelit steak dinner. Maybe you met as kids and used to sit and eat Knickerbocker Glorys together or fish and chips out of paper. There will be some way to tie an old favourite into your wedding menu, making it even more special. Just make sure that it isn’t too obscure as the final menu must appeal to your guests as well as the two of you.

www.idodesignerweddings.co.uk

  • 12. Have fun choosing your bubbly and wine for your wedding by hosting a wine tasting evening for your bridesmaids and groomsmen. Provide a selection of whites, reds, champagne or sparkling wines which would be within your budget, wrap them up in paper and number them, then taste and vote away!

www.cherrytopped.co.uk

 

  • 13. “2010 saw a break away from the traditional 3-course sit down meal, and all evidence suggests this trend will carry on well into 2011. How about offering something different, like a number of buffet stations around the room, each offering the finest from world cuisine? Or perhaps, if you are having a smaller wedding, you could consider holding your ceremony later in the day and offering a 10 course tasting menu a la Heston Blumenthal. If you are keen on a traditional seated meal, why not make things less formal by having a range of Moroccan inspired dishes placed on the table for guests to pass around - it is a great way to get the conversation flowing!”.

 

www.isabelsmithweddings.co.uk 

 

  • 14. If you’re not sure your budget can stretch to having an open bar then I would suggest it is better to have good quality wine with the meal rather than scrimping on this to allow money for drinks later. Alternatively you could set a limit at the bar in the evening which could allow everyone to have a couple of drinks without things getting out of hand. The choices could also be limited to beer, wine and a particular spirit with a mixer.

www.cranberryblueweddings.co.uk

 

 15. Think about what kind of atmosphere you want to create for your wedding - formal or informal? Inside or outside? People staying in one place or mingling? The food you choose will have a huge impact on this so make sure you consider whether that 3-course sit-down meal is really right for you and your day.

www.brightonweddingplanner.com

 

Editors Note:

The UKAWP (www.ukawp.com) is a fast growing group of the UK’s most professional wedding planners.  Every member is thoroughly vetted for professionalism and adheres to a code of ethics. All the directors have worked on a wide variety of weddings in locations across the UK and are well known ambassadors for the industry.  For more information on the alliance, training courses, seminars and membership, please contact Kelly on 01483 282858 or Kelly@ukawp.com.

Photo credit:  White Gold Weddings

     

Recycling your PR

Monday, June 6th, 2011

Today we’re sharing with you a recent post that was written by Paula Gardner of  Do your own PR. The recycling bit certainly caught  my eye.  As a wedding planner in absolute peak season I’m all for re-using and recycling the huge amount of work that I’ve already done over the years. I thought that many of you might like to consider her tips too; after all we should make the most of the efforts already made.

Over to Paula:

I am big believer in recycling, and encourage all my clients to create a system where they write one piece and then tweak it for a press release, tip sheet, newsletter, and blog and then place the original article on an article syndication site, or at least another site with a high page ranking.

Personally, I think the key to writing good articles is variety…having a good mixture of how-to pieces along with motivational features, and maybe interviews and background stories, such as a look at the people behind the products.

 

This keeps things fresh not only for the press and your customers, but also for you, as any routine has to keep you stimulated or you just won’t keep to it.

 

Clients usually like this idea and can see the sense behind writing one piece that can have so many uses, but they ask me how they can keep coming up with ideas. Here are some suggestions that have worked for me and my clients.

 

1.       Reading a newspaper (and I mean reading a physical newspaper rather than just scanning the headlines on the Internet) and looking for pieces that inspire.

 

2.       Planning six months of topics ahead and letting the brain subconsciously assimilate all the material it needs so that when you sit down to write your article it flows with hardly any effort.

 

3.       Running a survey on www.surveymonkey.com and using the results as a base for an article.

 

4.       Interviewing a past client or customer.

 

5.       Interviewing someone who could offer interesting advice or a viewpoint to their readers.

 

6.       Taking someone else’s article (and link to it) and then offer their own, very different angle on the theme.

 

7.       Keeping a small notebook with them at all times to note down ideas and inspiration.

 

8.       Asking newsletter readers what they would like to know about.

 

9.       Linking to something topical that going on, like Mother’s Day, or even a film or book that’s popular at the moment.

 

10.   Finally, if you are really stuck, looking back at an old article and rewriting it to bring it up to date. Of course, this works best if you’ve been doing it for a while. You probably need to choose an article that’s at least three or four years old!

 

When you’ve written your core piece, tweaking shouldn’t take too much time. Indeed, this could be a job that you give to someone else; as a fresh pair of eyes can often bring out an angle you’ve only just touched on.

 If this is appealing to you as a low-effort way of reaching new customers, press and building up great SEO then you might be interested my Promote Your Business Through Writing and Selling Articles course, which also tackles the rather attractive subject of getting paid for your writing too. You can read more about the course here

Styling photo shoots

Thursday, May 26th, 2011

Today I am delighted to introduce one of our fabulous UKAWP member planners, Stacey-Marie Chalk of Cherry Topped Bespoke Weddings, who shares below some tips and insight into co-ordinating and styling photo shoots. Over to you Stacey-Marie …. 

As a new/ relatively new wedding planning business you might be trying to think of ways you can fill out your portfolio and experience to show and talk about with prospective clients. One way that you can add to your portfolio and experience is by coordinating and styling photo shoots. Photo shoots provide you with the experience of working with a venue and different wedding suppliers who you could recommend to your future clients. It also provides you with some images to use on your website/ blog and also in your portfolio to show potential couples.

 I have experienced a couple of photo shoots, two quite different ones, both of which provided me with various learning points and also opportunities to meet and network with different wedding suppliers. Here is a little overview of them both…

 

Bridal Photo Shoot

 The first was a bridal shoot, which took place last year when I was asked by Jo from Lovehair, a wedding hair styling and makeup artist company, if I would like to coordinate a bridal photo shoot for them. We went for styles that would be reminiscent of bygone eras.

Love Hair Collage

Cake Collection Photo Shoot

 The second photo shoot took place this year and was for Janet Mohapi-Banks Sculptural Cake Design, whose cakes we had as part of the bridal shoot. Janet asked me to style a photo shoot of her 2011 wedding cake collection. Each cake design has its own personality and were treated as individual ’subjects’.

Janet MohapiBanks Collage

Sourcing suppliers

 My role in both photo shoots was slightly different, but generally the coordination and styling aspects are skills which we use in planning a client wedding. Selecting the dresses with Jo, sourcing and coordinating with the venue, cake designer, floral designer and prop supplier for the bridal shoot gave me insight into identifying suitable styles, venue and suppliers to meet the design aspirations.

Sourcing suppliers

Inspiration boards

 Bringing together inspiration boards which are then shared with all suppliers involved is an important part of the photo shoot process. This ensures, firstly that the ‘client’ is happy with your interpretation of the style they are imagining, and secondly so that all suppliers are aware of the design intentions so that all elements complement each other when they are brought together. We do this with wedding clients when discussing their wedding style and design, which we also communicate to relevant wedding suppliers so that they can understand and be involved with the look and feel of the client wedding. Below are some inspiration boards and final photos from the cake collection shoot.

Forget me Not

Addison

Bubbles

On the day coordination

 The execution and coordination on the day is similar to that of a wedding day in that you need some sort of order and timescales to work to. The bridal shoot was my first experience and it was quite a challenge to fit in 5 models and 6 dresses within 4 hours, so I would advise not having so many models and dresses, or alternatively have more time. The cake collection shoot took 6.5 hours to photograph 8 cakes both with styling and without styling. It is amazing how long it takes to get everything perfect, straight, free from any stray ‘bits’ and without any obvious ‘gaps’.

Behind the Scenes

Benefits

 Photo shoots take time to coordinate and style, time which you are providing free of charge, just as all the other suppliers involved are. The day of the shoot requires intense concentration, just like a client wedding day, but it is all very rewarding when you see the final result! It is an exciting moment when you get to see the images (a bit nerve wracking too!). As well as the beautiful images, you have found some new lovely and helpful suppliers along your way, experienced working with them and developed some good relationships. You have also experienced bringing together design and style ideas, amending it if required to meet client requirements and then executing it on the day. It is also good fun and a great to get the creative juices flowing! Suppliers will also have enjoyed the experience and maybe taken it as an opportunity to try something new out, plus they will have use of the images for marketing purposes, with the agreement and correct crediting of the photographer. The venue could have an album for showing clients, as we did with the bridal shoot. There is also the opportunity to spread the word through blogs. The cake collection shoot proved very popular on various wedding blogs, which has been wonderful exposure for all suppliers involved!

 Should you wish to, you can view more images from the bridal photo shoot and the cake collection shoot.

 If you have any questions just give me a call or pop me an email.

  

Supplier Credits:

Lovehair Bridal Photo Shoot at Botleys Mansion - images courtesy of Captive Photography, with dresses supplied by Amante, flowers provided by Wild About, cakes designed by Janet Mohapi-Banks and props supplied by the Vintage Tea House.

Janet Mohapi-Banks Sculptural Cake Design Cake Collection Photo Shoot and Behind the Scenes - images courtesy of Sugar and Spice Photography, flowers provided by Woods Florist and stationery provided by Ivy Ellen.

 

Inspiration Board Credits:
Forget-Me-Not - Blue favour bag, yellow ribbons and yellow floral table setting from Martha Stewart; Forget Me Not sign from Not on the Highstreet; Forget-me-not flowers from Flickr and blue bon bons by The Retro Tuck Shop
Addison - Table setting, bouquet, buttonhole, dress detail, drink and napkin from Martha Stewart; Floral pattern fabric “Meadow” by Clarke & Clarke from Illusion Interiors; Dotty material from Simply Living; Wedding ring cushion from lyubove.
Bubbles - Button bouquet from Flickr; table setting, drinks and floral bouquet from I Take You; sweet favours and books from Martha Stewart.

Wedding Dress Disasters - What to Do

Friday, May 6th, 2011

img_0316Yesterday evening two of our lovely members, Kay & Lee Carey of Heading Up The Aisle and Andri Benson of Always Andri Wedding Design presented a very practical workshop for wedding planners looking at what can go wrong with regard to attire, and how best to fix it.

img_0317

We learned how to avoid bustles breaking, how to lace a corset and even how to tie a cravat, thanks to Lee, who modelled it so elegantly.

img_0326

Kay and Andri went to great lengths to explain to planners how best to advise their clients in terms of choosing a dress, alterations, how to avoid unnecessary costs and what to carry in that essential emergency kit.

 

Many thanks to Kay, Lee and Andri for their hard work and openness in helping us all build our confidence in this sometimes tricky area of wedding planning.

Musicians playing outside

Wednesday, April 20th, 2011

Now is the time we are busy organising our summer weddings, we therefore throught the following advice from Susan Heaton Wright from Viva Live Music might be helpful to you.

Many venues have gardens and terraces where guests can mingle after a wedding ceremony. This is a lovely way: weather permitting, that guests can enjoy the venue; there is more space for guests to mingle and it ‘keeps them occupied’ whilst the wedding photographs are being taken.

For this part of the wedding day, it is particularly lovely to have live musicians performing background music. Not only does this create a wonderful atmosphere, it will entertain guests. However, there are a few considerations and planning points that should be taken into account, to ensure everything goes to plan. Unfortunately, through the grapevine, we have heard stories of musicians refusing to play at particular locations or in certain weather. I know why, and I will share my experience with you.

  • Many musical instruments are very valuable. Sunlight and wet weather damages musicians’ instruments and understandably they wish to avoid this. I would advise:
    • The musicians are located in a shady place to avoid sunlight damage.
    • That the location has some sort of roof or cover in case there is rain.
    • If it gets too wet, be prepared for the musicians to ask to move inside and have a spot chosen so they can move quickly and cause the least possible disruption.
  • For acoustic type instruments: eg string quartets, harps, guitars, their sound does not carry outside unless you locate them next to a wall where the sound will ‘bounce’ and then project. I have heard of string quartets being asked to play in the middle of a field or garden. They played beautifully but guests were not able to hear them.
  • If musicians that use electrical equipment are being used: such as a pianist with a keyboard; electric guitarist; singer with microphone; they will need access to power. I would advise liaising with the venue before the day. They will be able to suggest solutions for this. They might already have a power socket outside available for this.
  • Musicians using electrical equipment also don’t like playing outside in the rain for obvious reasons! I would suggest having a cover for them and the option of them moving inside if it does get wet.
  • Windy locations play havoc on music. Although many musicians come prepared with clips for their music, a very windy day is virtually impossible to keep music straight! Be considerate; perhaps a more sheltered spot could be used and I am sure the musicians would be happy to move there!
  • It is difficult performing in the cold: particularly for instrumentalists who need to keep their fingers warm. If it is cold, it is likely guests won’t go outside either, but be considerate! This also applies to locations inside a venue; musicians have been placed by drafty doors and windows and sitting there for three hours is a challenge!
  • I do advise you to tell the musicians they will be playing outside before you book them. Mention that you have a shady, sheltered area for them to play; if they refuse to play outside - don’t book them.
  • Do share all of your plans, and as much information as you can about the venue; most musicians will be delighted you are planning ahead, but having a conversation with them might result in them coming up with some great ideas too. There’s nothing like sharing information and experience to ensure a wedding is a great success.