Archive for the ‘Uncategorized’ Category

Blogging – 4 ways to vastly improve your blog’s success and readability

Tuesday, August 31st, 2010

We are delighted to welcome back Keren Lerner as our social media guest blogger and director of Top Left Design

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We love blogs and want lots of people to blog on their websites. Having a blog changes your site from a static one to one which gets updated regularly. But many people misuse this opportunity and end up with blogs on their sites that look unprofessional and out of date.

So, in order to simplify things I thought I would highlight the Golden Rules of Blogging

  1. For each post, always use at least one picture, and make the picture the same width as the column. You can splurge a little and spend £1-£30 pounds on buying an image from Istockphoto - or you can find SOME good free images on Stock Exchange. I would recommend you resize the images and make them the same width as the column of text within the blog - this looks a lot neater and more impactful. Have a look at our blog for an example.
  2. Blog regularly - at least 3 times a month! This way anyone looking  at your blog will see a blog post written within the last 2 weeks.
  3. Make sure you break up your posts with subheadings and bullets. Aim for no more than 2 paragraphs of text before you put in a subheading or a bulleted list or an image. This will make your blog post easier to read as people tend to scan things online. By having useful well written subheadings, people will get an idea of what your post is about just by scanning the page.
  4. Vary the types of posts - there are many types of posts you can use - including case studies, roundups, how tos, best ofs, interviews, and reviews.  Have a look at our post Types of Blog Posts that Make Blogging Easy

Please send me links to your blogs when you have put these golden rules into practice, as I am happy to have a look and give further advice. You can email me on keren@topleftdesign.com

Career opening at Mercure Hotels

Wednesday, August 18th, 2010

‘Mercure Wedding Angel’

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We are very excited to tell you about a wonderful opportunity with Mercure hotels. The hotel chain plays host to hundreds of wedding celebrations every year at its hotels around the UK - and is scouring the nation to find budding wedding planners to take up two newly created posts as ‘Mercure Wedding Angels’.  The hotel chain is looking for someone to bring their own unique touch to the wedding event services offered at the hotels and is offering two full-time contracts to the right candidates.

For details of how to apply, please visit the website .

But if you are not successful and you still want to become a wedding planner why not book onto one of the UKAWP courses?

PR tips for the summer

Tuesday, August 17th, 2010

Today we hear from our regular PR expert Paula Gardner on what she thinks we should be doing this summer (aside from planning weddings of course)

1. Tip Sheets   Write  a “7 ways to”, or “The Top 5 Myths about” article. Break up those 7, 5 or whatever number of points into separate emails and schedule one tip or piece of advice to go out each week as a series over the summer months.   Even if you have no press releases going out and are making no follow up calls, the press are still getting regular contact from you and you are continuing to build your brand.  

2. Schedule in some Networking Events   You might think that it’s not worth it as there will be fewer attendees, but the reality is that you are more likely to strike up a quality conversation when people are relaxed and there’s less of a crowd competing for your attention.  
3. Use an Intern   If you’re anything like me you may well have projects that you just never seem to have to finish, or ideas that you haven’t got around to implementing. Using an intern, whether it’s a student or a keen teenager, for the summer, might be one way of getting them off your to-do list.    

4. Boost Your Blog   Many of my clients know that doing a blog would be a wise move, and many of those actually enjoy writing so it won’t be too much of a chore. What they haven’t yet got is the habit of writing their blog. Why not use these quieter summer months as a time to create that habit by blogging first thing every morning. It doesn’t have to be a full scale article, just a comment on what’s in the news or even a think piece will do..and think how much juicy search engine friendly content you will have by the end of the summer.  

5. Learn About The Press   Take advantage of the summer sun to sit in pavement cafes, sip a smoothie or cappuccino and really get to grips with the difference between The Telegraph and The Guardian, or just immerse yourself in the trade mags and the language they use, ready for a fresh approach in the Autumn.   

6. Take a Day Off   Book out some time to plan your campaign for the Autumn so that everything - your press releases, Twitter, Facebook, article writing, tips, product shots - works together to promote the brand. Take a look at my Get Noticed consultation if you want help with this.  

7. Look Out for Media Requests   These are requests put out by journalists who are looking for case studies, experts and products for review or goodie bags. You can sometimes spot them on business forums or get sent them by trade associations. Alternatively, you can join our Publicity Club and get them sent direct to you. Replying to these as and when relevant ones come in is a great low-key way to garner coverage and help build a cracking media list at the same time.

Member Focus: Just Bespoke

Monday, July 19th, 2010

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Today we welcome one of our new UKAWP associate members, Lisa Sabin of Just Bespoke. Over to you Lisa….   

 Why did you become a wedding planner?

I’ve always loved weddings - when I was younger I remember picking out my dream wedding dress from the pages of Vogue Novias and I still have the cutting in my cupboard to this day. 

I’ve spent the last seven years working in PR and events and after numerous celebrity parties, brand product launches, press trips and corporate dinners, I realised that it was time to take the leap and use my experience to launch Just Bespoke.  Through close contacts in the sports industry I have been lucky enough to help with some high profile weddings which although challenging, proved to me why I love my job so much.

 What’s your USP?

I take inspiration from all over and think it is really important to treat every couple in a bespoke manner, listening to their tastes and then looking for ideas to create their day from fashion, culture, travel, music, interiors, making sure these are reflected in their wedding.  I’m a big believer in the small personal touches making a big difference.

What’s your signature dish? 

I really enjoy cooking but it doesn’t come particularly naturally to me…but, after a lot of practice, I can now make a very tasty lasagne and a delicious blackberry cheesecake!

Do you have a favourite venue?

I really love blank canvases - venues which can be transformed into something extraordinary and totally bespoke to the couple’s wishes over night.   Having said that, I also love the Walled Garden at The Grove in Hertfordshire and Penshurst Place in Kent - both truly magical venues offering interesting and quirky spaces to transform.

 How would your clients describe you?

I bring a lot of personal touches to the planning, going the extra mile and coming up with fresh ideas.  I’m personable and meticulous and like to build up a trust and rapport with my clients.  

 Have you ever had a challenging client and how did you deal with it?

Every wedding is a challenge and of course there are days when clients can panic and get stressed out.  Couples who hire me are putting their wedding day in my hands…they want the most unforgettable and magical day and it is my job to deliver this and make sure that they are happy in the process.   

 How do you unwind?

I worked in travel PR for many years and helped to promote some of the most luxurious resorts in the world.  This really gave me a taste for nice holidays and now I like nothing better than packing a suitcase and heading off somewhere hot to relax by the pool, read a good book and soak up the sun!

 If you could plan a celebrity wedding (alive or dead) whose would it be?

For me, there is a whole list of people - from Prince William to Simon Cowell, Scott Schuman to Lady Gaga.  Any of those would be a hugely demanding but if they’re reading this, I would love the challenge!

Is the job as glamorous as you thought?

I never imagined that wedding planning would be glamorous - I’ve been arranging events for a long time and know that it is hard work, extremely pressured and everything needs to be beyond perfect…but I love the variety of clients and the chance to deliver a number of extraordinary events - and when I see the finished result it is always worth it!

Which wedding planner’s work do you respect/admire and why

Since joining the UKAWP I’ve come across a lot of inspirational planners.  In particular, Kelly from The Bespoke Wedding Company has been hugely helpful, giving me advice, opportunities and experiences to help me get my business off the ground.  Outside of the Alliance, like most planners, I love Preston Bailey - his imagination and creativity are second to none.

What themes are you working on for 2010?

I’m currently working on a magical starry theme for a winter wedding, think soft whites and blues with a touch of gold, romantic touches, storm lanterns, candles and warm cashmere shrugs.  

What’s your biggest achievement since launching?

Earlier this year I planned a traditional Turkish wedding for a couple and their 550 guests.  It was a lot of hard work as I had to ensure that the event was sympathetic to the traditional customs that were to be incorporated into the day, while also bringing in modern elements.  It was a huge learning experience but thankfully the long hours of research and planning were worth it as it all went extremely well!

What is your vice?  

  There is absolutely nothing nicer than an Apple martini!

 What trends are you seeing for 2010?

For 2010, I’m seeing a lot of neutral colour palettes (beiges, pastels, greys) with one statement colour to accent the design.  I think this is really striking and creates a very bold design which I am a big fan of.

Wedding Planners Social Evening - September 2010

Monday, June 21st, 2010

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Step By Step Training

Sunday, March 21st, 2010

This weekend I trained a delightful group of new planners from the Midlands and Northern Ireland.

It was great seeing people realise, from the beginning, that there are ways of working together as planners, even if on occasion you are in competition.

Equally interesting was understanding, albeit Northern Ireland is of course the UK, how different that market is, both in terms of what is on offer, and the likely clientele. 

As ever I came away glad to have played a part in the beginning of peoples’ new careers and ever more pleased by the talent which I see entering the industry.

Member Focus: Jenny Barnes

Monday, January 11th, 2010

I’m delighted to introduce Jenny Barnes from Make Our Day Events  as our first member focus of 2010. Jenny’s business is based in High Wycombe, Buckinghamshire. Over to you Jenny!

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 Why did you become a wedding planner?

In 2003 the company that I worked for had just merged with a similar business.  At about the same time a close friend got married and I saw just how stressful she found all the preparations.  With several years experience as a project manager in large corporations I realised that I had exactly the right skills to take the stress out of making wedding arrangements and decided to set up Make Our Day Events rather than apply for my own job following the merger. 

What’s your USP?

I’m the USP!  I work closely with my clients to build up a relationship of trust and then use my knowledge and contacts in the weddings market to help them to the wedding that they want, within their budget.

Do you have a favourite venue?

There are some lovely venues within the Bucks/Berks/Oxon area but I don’t really have one particular favourite. I co-ordinated a wedding at Keble College in Oxford just before Christmas. That was beautiful, but you can only marry there if you have a connection with the college.

How would your clients describe you?

Calm and organised.  The recurring theme in the thank you letters and emails that I receive is “it was such a relief to know you were there”.  One of my brides says I kept her sane!

Have you ever had a challenging client and how did you deal with it?

I’ve never really had a challenging client, but I learned very early on to be on good terms with the bride’s mother so that she doesn’t feel left out of the arrangements!

How do you unwind?

A long hot bath and a glass of red wine.  As well as that, I enjoy knitting and origami. If you want a knitted wedding cake or a bouquet of paper flowers then I’m the person to ask!

 If you could plan a celebrity wedding, whose would it be?

I think it would have been fun to organise Elton John’s wedding.  A quiet, thoughtful ceremony followed by a party full of glitz and glamour.

Is the job as glamorous as you thought?

It isn’t a glamorous job and I didn’t expect it to be so.  I get a real buzz when the day arrives and everything falls nicely into place but I spend most of my time in the office making phone calls.  I think that handling the phone calls is one of the most important services that we provide!

 Which wedding planners work do you admire / respect and why?

I’m always envious of planners who can look at a venue and come up with orginal ideas for theming and decoration at the drop of a hat.  I always need to go away and think about it.  But once the idea is there, whether it’s mine or someone else’s, I’m very good at making it all come together.

What themes are you working on for 2010?

Gold and black and elegant with balloons and giant martini glasses.

Dark brown and deep red with sparkle and lots of greenery.

What is your biggest achievement since launching?

I organised a marquee wedding with 220 guests in August 2007.  The bride wanted an English country fair feel so we had very simple decorations and a lot of sideshows like Whack the Rat and Hoopla, and even some go-karts. 

The venue was near Witney in Oxfordshire and was in the middle of an area badly affected by that summer’s floods.  The bride was Welsh and the groom Italian so guests were booked into accommodation all round the area.  As well as making all the usual arrangements for a marquee wedding, I checked to see which of our hotels and guesthouses were flooded.   I then found alternative accommodation at the last minute for all the guests who were affected.  We ended up with more than 100 people staying at The Four Spires Hotel in Witney. The upside was that I was able to arrange a coach shuttle to and from the wedding, which helped enormously with parking arrangements!

What is your vice?

Chocolate!

Merry Christmas

Friday, December 25th, 2009

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Scam emails

Wednesday, December 23rd, 2009

Continuing with our publishing of scam emails please see below another one that has been sent to members of the UKAWP. To view previous ones go to our scam category here. It is impossible for us to publish all the scam emails but they tend to follow the same formula so hopefully by reviewing the ones we have online it will help you avoid getting caught out in the future.

Hello Dear

My name are Jamaine Giggs, I am looking for a professional wedding coordinator/venue who can plan and handle a civil wedding ceremony/arrangements for my clients that will be coming to your country.

So, I need to know what you can offer as they have a budget of about $23,000USD which includes funds for every arrangement that we might approve for you to provide for us.

The items we will need includes;

Venue,Dresses,video,photography,make-up/hair,artist,food and drinks,fireworks if affordable.etc.The wedding will be taking place within the 15th of Jan;2010,and we are expecting a total of 30 guests which includes 8 VIP’s and the bridesmaid.Please confirm the room availability and whether you accept credit card (VISA,MASTER CARD, AMERICAN EXPRESS) payments and get back to me with your rates and total cost of four rooms,with your payment system so that you will be sent a credit card to make a deposit payment for the rooms before our arrival.

Best regards,

Jamaine Giggs.

 

Office Closure

Friday, December 18th, 2009

Please note the UKAWP office will be closed from the 21st December 2009 until the 4th January 2010. 

We look forward to providing you with more educational and inspiring posts in the New Year.