Today I’m writing on a bit of a crusade we have here at UKAWP on the use of mobiles and landlines.
The fact is that we all live by mobile phones these days. Honestly I have much more of a meltdown when my mobile doesn’t work than if my landline doesn’t function and of course we use it for email, Twitter and a whole heap more.
However, we see a lot of wedding planning businesses being run entirely with a mobile phone number as the only contact and we think that it sends out the wrong message and can be detrimental to business success. Mobile indicates you’re modern, flexible, on-the-go and always reachable, but on the negative side, it can indicate a sense of ‘here today, gone the next’, lack of stability, inexperience even. Hiring a wedding planner is such a weighty decision and we know that clients appreciate as many reassurances as possible to know that they are working with a professional and solid company and we believe that having a landline encourages that. Of course we know that it’s an extra charge and you may need to have a voicemail on it for when you’re not there or use an answering service but we believe it’s a small price to pay.
Another thing to consider is do you really want to be permanently available via a mobile? What happens when you go on holiday, do you really want your mobile going off ringing every day? Everyone deserves a break sometime. And if you’re abroad it can get very expensive to have all calls coming through to that one number.
What do you think? Do you have a different view and are there benefits to only having a mobile line that we’re not seeing?
You might also like to look at this post on Working Hours that was written sometime ago now but we think is still relevant.