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Posts Tagged ‘twitter’

Top Tips on using Twitter

Thursday, July 29th, 2010

We are excited to start our series of posts by guest blogger and social media guru Keren Lerner of  Top Left Design.  Keren runs a highly successful web design business, is a prolific networker both off-line and on-line and has a mountain of knowledge that she’s willing to share on getting the best out of your blog, and the use of social media, specifically focussing on Twitter.  Her first post focuses on understanding glossary definitions in Twitter.

5 Basic Glossary Definitions for Twitter users

by Keren Lerner - guest blogger and director of Top Left Design

twitter-glossary-pic

As a true fan of Social Media and of the powers of Twitter, I have been observing new users for a while now, and have had the privilege of training those who have an interest in using Twitter more effectively.

Twitter has a lot of strange things unique to it - punctuation marks and abbreviations which may look like alien-speak to anyone who hasn’t learned it. Although there are many guides online (I particularly like the Mashable Twitter Guidebook) I can see why a lot of people might look at the stream of tweets and wonder what is going on!

There are only 5 basic ones you really need to know- once you understand them you will be well on your way. - hashtags, RTs, @replies, mentions, and url shortening.

Retweeting means repeating someone else’s tweet. The basic way is to put the abbreviated RT, then their @name, and then paste their same exact tweet. There are other ways (for example using the “retweet button” but the old fashioned way is my favourite as it shows up in the list of mentions.

Hashtags (eg #WeddingWednesday, #Photography or #FollowFriday #FF) - putting a hash sign next to a word makes it a link which if you click on brings all the tweets with that same topic mentioned. You would put a #, then no space, then the word. This is great for Twitter searches - adding one of these makes you be found and possibly followed by a lot more people.

URL shortening - you can paste a long URL in a url shortening tool (I prefer Bit.ly) to generate shorter URLs for your article links - this looks a lot cleaner and more professional

Replies - Reply to other’s tweets from your update box by typing “@theirusername” followed by what you want to say - or hovering over their tweet and clicking on the “Reply” button - which makes their @username show up in the update box. @replies appear in the public timeline - so they are part of a public conversation. It’s a good thing to use them as this is what makes Twitter interesting - seeing the conversations between people, and potentially being able to join the conversation!

Mentions: Using someone’s @username in your tweet is called a “mention”. This would show up in their replies and mentions part of their Twitter page (on the right side, under @theirusername). Including this in your Tweet, you will in a way be talking ABOUT them and they will see that. So, for example if you tweeted “Had a great meeting with @topleftdesign and @tamhall - they are fantastic” then you are in a way promoting us, and we can also reply to you and say “@ThisIsLisa thanks, it was great to learn all about your VA business - you really know your stuff”. As this is all part of the public timeline, this is a way for others to promote you too!

I hope that has been enlightening and I welcome your comments on this - you can even tweet me (just put @topleftdesign in your tweet) with your feedback. I will then reward you with some other useful tips!

Thank you Keren.

Just what is Twitter?!

Thursday, September 10th, 2009

Today we hear from new guest blogger, internet expert, David Oliver of Nettle Web Design Ltd will show you how to get started on the incredibly popular social networking website, Twitter! Now Twitter is a must for marketing savvy businesses to get involved with. Part 2 of this post will appear next week.

Getting Started on Twitter

Go to Twitter and set up a free account

  • Choose a user name (this must be unique) and password - you will need these to log in to Twitter in the future
  • Choose a background picture
  • Write a short bio about yourself (160 characters or less)
  • Add a close-up photo of yourself

Finding Some People to Follow

Start with warm targets

  • Industry colleagues
  • Your suppliers and venues
  • Networking groups like Women On Top!
  • Members of the UKAWP

Use the “Find People” link to find people by name or Twitter ID

Follow people who you think will be interesting and/or useful

Follow people that other people are following or are being followed by!

Posting Your First Tweets

Post tweets about what’s happening in your industry in general, and in your own business in particular

Find information from:

  • trade magazines
  • newspapers
  • other websites
  • television and radio
  • other people

Interacting With Others on Twitter

Re-tweet information that other people have already tweeted, by putting RT at the start of a tweet - and make sure you credit the original tweeter by including their Twitter ID.

Send a direct publicly visible message by putting @ followed by the Twitter ID at the beginning of a tweet

Send a direct (private) message by putting D followed by the Twitter ID at the start of a tweet.

General Tips

  • Don’t over-post! If you regularly post too many tweets, people will quickly feel over-loaded and will stop following you
  • If you struggle to find things to post on Twitter, consider storing up snippets as you find them, in a Word document, and spread out when you put them up on Twitter.
  • Show that you are an expert in your field: comment on related business topics, recommend books and courses, and answer other people’s questions

Including a link to a website

You can paste a website address (URL) directly into Twitter, but this will eat into your 140 characters and may not leave you enough space to write anything else!

Go to www.tinyurl.com and put a long URL into their site - it will be converted into a much shorter one, which you can then put into Twitter.

Including a picture or photo

If you have a photo that is already elsewhere on the internet (eg on Flickr or your own website) you can link to it in the same way you would link to a website address.

To add a new picture, go to www.twitpic.com - a sister site of Twitter - and upload a picture. You can log in to Twitpic with your normal Twitter ID. Click on Upload Photos (at the top right of the screen) and follow the instructions to log in.

Blocking inappropriate followers

Keep a regular eye on your followers, and block any that are inappropriate, or that might come across as inappropriate to your potential business clients. This might include:

  • followers with an inappropriate ID or photo
  • followers that are clearly spammers or pushing “get rich quick” schemes
  • followers spouting very strong or controversial opinions on sensitive topics such as politics, religion, sex, etc
  • followers you feel uncomfortable with in any way

References

Twitter: @olivda

Email:   david@nettlewebdesign.co.uk

Nettle Web Design Ltd , 01206 266765, www.nettlewebdesign.co.uk