Posts by Lisa Cousins
How often do you follow up on potential leads?
Does this sound familiar? You had a brilliant meeting or call with a potential client, you send off your quotation but then silence. What do you do next? How often do you reach out to them? I think there is a tendency to not “bother” people. Reaching out to people one time is not enough…
Read MoreWhat is a Multicultural Celebrant Wedding Ceremony?
Are you organising a multicultural wedding ceremony? If so you may find the below helpful, written by Celebrant (and Toastmaster) Member Sonal Dave A Multicultural Wedding Ceremony is when there are two people who want to get married, have a wedding ceremony and they are both from different backgrounds. This could be by religion, a…
Read More6 Reasons Why Your Clients Aren’t Booking You
You’ve been running your wedding business for a couple of years now and, COVID aside, things have been going ok. You’ve booked a few clients but have plenty of dates left in your calendar, and then you hear on the grapevine that your competitors are so busy they’ve had to turn weddings down leaving you…
Read MoreCreating & Managing Growth in Your Wedding Business
You’ve been running your wedding business for a few years and have achieved some success, now what? It’s time to figure out what the next part of your journey looks like and start creating and managing growth in your wedding business – whatever that means for you. In my 20+ years in business I have…
Read MoreWhy Profit Not Sales is the Key To Building a Successful Wedding Business
You’ve heard the saying “turnover is vanity, profit is sanity”, but what does it actually mean? And why is profit, not sales, the key to building your successful wedding business? As a successful wedding planner who has trained over 850+ wedding planners too, I understand how to build a sustainable, thriving business that can adapt…
Read MoreCommunity Over Competition – What it Really Means
You’ve probably already heard about the ‘community over competition’ movement, it’s all over social media and even has its own hashtag. Search #communityovercompetition on Instagram and you’ll find nearly 5 million posts from accounts offering guidance, support, and friendship to their followers. But what does it mean? And can community over competition actually help you…
Read MoreWhy You’re Being Ghosted and How To Prevent It
You’ve just hit it off with a client in your Instagram DM’s and are excitedly waiting for them to email over further details. You keep checking your inbox, but days later it’s still crickets. You’ve sent a casual a follow up message and, after checking your junk mail for the zillionth time, contemplate whether sending…
Read MoreWhy Your Business Should Join the UKAWP
If you’ve landed here, you’ve probably already heard of the UK Alliance of Wedding Planners membership and want to understand more about what we do and how we can help and support your business as you grow. Launched in 2004 to provide a much-needed standard of excellence in an unregulated industry, the UKAWP trains and…
Read MoreManaging Client Expectations in Peak Wedding Season
When in the midst of a busy summer season the pressure can really begin to mount as clients demand more of your time in the lead up to their wedding day. As well as pressing client work there’s the constant admin and planning that goes hand in hand with running your own business, and burnout…
Read MoreWedding Style 101. Find Your Wedding Day Style (hint: you don’t have to stick to just one!)
Are you stuck when it comes to the dream vision for your wedding? Lost down the rabbit hole of Pinterest ideas? Confused by well-meaning suggestions from family & friends? Unsure whether to embrace the latest trends or stick to something simple and classic? Whether you’ve got too many ideas and don’t know how to bring…
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