Dominate Your Domains
11th January 2012

The following article was written by the wonderful Tamsin Fox-Davies : long term friend of the UKAWP and back by popular demand to speak at our Wedding Planning Excellence Seminar in March 2012. Thank you Tamsin, as ever, for your insight and practical advice…
You’ve got a website and a domain name, and this week I want you to check out the other possible domains that you may want to buy for your site. For Example: I have my site on tamsinfoxdavies.com but I also own tamsinfoxdavies.co.uk. Apart from the obvious “domain extensions” (.co.uk, etc) you want to get the most likely “domain variations” as well. For me that would mean getting tamsin-foxdavies.com, tamsinfox-davies.com, tamsinfd.com etc.
Do you see how that would work? Once you buy the extra domains, just forward them all to your actual website. There’s two reasons to do this:
- Some people will type your domain rather than googling you, and they might not get it right. This happens a lot more often than you think, and you don’t want to lose those visitors.
- If you’ve got all the relevant domains, no one else can buy them. You don’t want people with similar company names buying YOUR domains, so go get ’em!
Great idea, but this could go on forever, where would you draw the line, it could get really expensive?