Global Wedding Market Survey Results (2012)

Last year we showed you some wedding survey results from Liene Splendid Insights   Liene has now conducted a global survey of couples (heterosexual and same sex) who were married March 2012 – March 2013 and has kindly sent the results to us. A total of 13,127 people took part in this survey from across the world, regions represented include:

  • Africa
  • Asia
  • Australasia
  • Europe
  • Middle East
  • North America
  • South America

You can purchase the full survey from Liene for $59, more information available here.

Not only are we going to share some of the results with you over the coming weeks, we are also going to compare the global results to the UK results when there is a particular difference.

To start I thought it would be interesting to see exactly where are the brides finding the suppliers they are hiring?

  • 65% of UK brides found their suppliers via an internet search compared to 49% globally.
  • 42% of UK brides received recommendations from family/friends compared to 54% globally
  • And interestingly, recommendations from other wedding professional were evenly matched at 35-36%
  • But it would appear all that social media you’re doing doesn’t necessarily mean a bride will book you from it

The Global Results

2012 Global Wedding Study General Report from Splendid Insights

The UK Results

2012 UK Wedding Market Study from Splendid Insights

Photo Credit

All images copyright Nancy Ray Photography,

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