How do the UKAWP support, educate and promote members?
The UKAWP was launched in 2004 with the purpose of training new planners and promoting them. Over the years this has evolved to a promise to each and every member. We understand our role is to empower our members so they can thrive, both when a member and if they ever leave.
In 2020 the purpose of the UKAWP was further strengthened into a PROMISE, and that promise is….
The one benefit our members talk about time and time again when asked about the UKAWP membership is the power of our community. Being part of our family gives you the opportunity to make connections with other planners and industry professionals both virtually and in person.
This network in turn leads to valuable referrals and collaborations, giving you the chance to win new clients, work with and learn from others as well as create inspirational shoots and projects that expand your portfolio and help you to promote your work to your ideal clients.
Our virtual community on Facebook is available 24/7 to give you the support you need as your business grows, whether you need help with a client question, support making a difficult decision, or someone to celebrate your latest win there’s always someone waiting to help. Our founder, Bernadette, also runs regular zoom calls which act as mini masterminds where you can build real life relationships and gain invaluable knowledge.
The UKAWP is synonymous with our training courses, The Business of Planning Weddings and Wedding Planning Step by Step, which we have run regularly for the past 18 years. Frequently updated with the latest information (Twitter, Instagram and Pinterest didn’t even exist when we wrote the first course material!) our courses are the starting point for many planners. Since our launch we have trained over 950 planners to the highest standard.
This now continues within our membership with business focusses masterclasses for all members, NOT just the wedding planners. We base all masterclasses on our roadmap to help guide businesses as they scale, for example during lockdown we concentrated heavily on marketing to ensure they continued to gain new clients even when “stuck” at home. To date here are the masterclasses available in the membership area.
- Instagram reels
- Venue consultancy
- Positivity & Mindset
- Ideal Client Profiling
- Postponement to Profit
- Goal planning (yearly / 90 days)
- Mastering your copy
- Converting enquiries into bookings
- Health & Safety
- Gaining confidence
- Imposter Syndrome
- Customer journey on your website
As an industry spokesperson, Bernadette is regularly invited to share her opinions in national newspapers, TV and online publications, always using the opportunity to showcase UKAWP members and offer an industry-focussed view on current affairs. Not to mention our beautiful directory with images of your work, testimonials and links back to your website and social media.
The UKAWP also invests in PR and marketing to raise the profile of members, educating couples on the role of planners and promoting professionalism within the industry.
Being part of the UKAWP family is more than just building your network and belonging to a community, its showing your business is approved by the leading UK wedding industry body by demonstrating your credibility is proven to add value to your business.