How to Launch as a Wedding Planner

To some the career of a wedding planner is glamorous so perhaps it’s unsurprising planners get contacted frequently by those wishing to enter this exciting industry. The questions we are asked are invariably the same each time, in fact it was from advising so many ‘newbie’s’ that the idea of the UK Alliance of Wedding Planners first came about back in 2004.

Melanie from Cranberry Blue

Can I get a job?

Very few planners in the UK take on staff, some have part time assistants and freelancers in the peak summer season but if you think you will get a lovely, well paid job working for a planner think again. It is for this reason that most planners start their own business. Some planners take on interns which can be a fabulous way to learn about the industry from an already established wedding planner.

But, if you don’t want to start your own business I suggest you contact large event companies or venues in your area that cater for weddings.  This gives you the opportunity to gain some experience whilst receiving the security of a regular salary.

So how can I become a wedding planner?

If you are serious about becoming a wedding planner and not approaching this as a hobby or whim then you need to do some serious research and get prepared! Here are my top tips but I have condensed it.

1. First step is sign up to the UKAWP Business Practicalities course, I know I’m biased as the training director but I think the courses are fabulous. This course really explains how to launch as a wedding planning business. View here for more information. Don’t believe me? Just look at how super fabulous our members are, most of whom have attended our training courses. We run the courses spring and autumn, all the tutors have been in business for at least 12 years so we do know what we are talking about. We pass on real life experiences throughout the weekend and answer any questions you or the other students have. Do view the brochure for more information; if you can’t attend the spring courses you will have to wait until the autumn….

2. Research into planners in your area, what are their websites like? What services do they offer and what prices do they charge? What is their USP? How can YOU be different? How can you stand out from them?

3. Start playing with company names, jot down ideas on your phone or iPad  and update during random moments when in bed/on the train/cooking dinner you suddenly think of an idea! Then check if this name is taken via companies house + also check if the domain name is free. Don’t choose a name you can’t have the matching website to. Make sure it is easily spelt, not too similar to another and not cheesy as the name needs to grow with you as a business.

4. Ensure your website is professionally designed, after all your website is your shop window

5. Meet other planners for coffee in your area, far better to be friendly then start your business under animosity. Attend events run by the UKAWP, you don’t have to be a member to attend.

6. Subscribe to the UKAWP blog for tips and information on industry events

7. Sign up to twitter and start following some respected planners & suppliers out there.

8. Really think about your pricing and take into account any costs, i.e telephone, broadband, travel, stationery & your time

9. Attend the UKAWP training courses – did I mention that already?

10.  Be patient, it wont happen over night

I hope this helps – best of luck for those embarking on this rewarding career

 Photo Credit


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