Member Focus: Sonia Abrams

Today we welcome Sonia Abrams of Sparkle and Wow


Why did you become a wedding planner?
I have always loved weddings and my own events have always been well received.  So it was a mixture of my project management skills and my love of stylish, well coordinated weddings that led me to become a wedding planner.  I believe that such a special day demands attention and thought.

What’s your USP?
We can work with any budget and still create a wedding that wows by really listening to our clients. Plus we hold our own wedding shows for couples and their family to meet the team and gain an understanding of the crucial role a wedding planner makes to the big day.

What’s your signature dish?

Understated elegance with a fashionable twist.

Do you have a favourite venue?
No, I am constantly discovering new ones. However, I am a fan of two – The Grove which is perfect for a contemporary wedding and The Wallace Collection for an elegant, lavish soiree.

How would your clients describe you?
Friendly, efficient, creative and a good listener.

How do you unwind?
From time to time, I go to a spa for a day or two, grab my bike and go riding, throw a dinner party for friends or play on the Wii Fit with my nieces and nephews….great fun!

If you could plan a celebrity wedding (alive or dead) whose would it be?
Marilyn Monroe or P Diddy as they are incredibly talented icons in their respective fields. It would be fun to include their work and style to really personalise their day and create a memorable wedding.  The guest list on either would be amazing!

Is the job as glamorous as you thought? No, but I didn’t really think it would be that glamorous.  It’s a demanding role that requires lots of hard work, dedication and long hours but delivers tremendous job satisfaction.

Which wedding planner’s work do you respect/admire and why?
I admire the work of Stateside Wedding Planner Preston Bailey.  The weddings he produces exude creativity, romance and are show stopping!

What’s your biggest achievement since launching?
Entirely reorganising a wedding for 200 in 36 hours including changing accommodation, venue and redesigning the theme to suit the new venue whilst managing the roller coaster of emotions of the couple. Seeing my business grow and my vision for an accessible wedding planning company become a reality.

What is your vice?
Chinese food and shoes!

What trends are you seeing for 2009?
I have noticed a big nod to the 1950s; from dresses to styling, and couples wanting to create a relaxed ambiance by moving away from traditional wedding etiquette. Also an increase in requests for multi-day wedding celebrations.

Many thanks to Sonia for answering our questions. If you’d like to find out more about Sonia and Sparkle and Wow please visit their website.

1 Comment

  1. Bridal shoes flats on 30th August 2010 at 12:41 pm

    Thanks for this. Sometimes it can be difficult to pick the best wedding shoes. Most of the time women will go for good looking shoes. But also they need to keep in mind about their comfort. Wearing an uncomfortable pair of shoes can ruin a woman’s best day, isn’t it?

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