You may have been following the series by Isabel Smith titled “My top 5 mistakes, and what you should learn from them” In this final blog post Isabel shows there is a light at the end of the tunnel!

Following from my recent confessions of failure, I thought I might just throw a few things I have done RIGHT out there (if only to make myself feel better!):

Saying ‘yes’ and getting involved

I have always loved keeping an eye out for fun projects and time allowing (see top sin number 2), saying yes to getting involved.   This has run to UKAWP activities, projects talked about on LinkedIn, networking events (planning and attending) and lots more.

This in turn has led to some amazing trips, opportunities, business relationships and most importantly, some pretty awesome clients!

Constantly evolving

In my studies many years ago, I came across the Japanese term ‘kaizen’, which roughly translates to ‘continuous improvement’.  It has always stayed with me, as has a phrase that the wonderful Ray Hutchin introduced at a past WPE event – ‘if you always do what you’ve always done, you will always get what you’ve always gotten’.

I credit myself with keeping that in mind and trying to switch things up and review as often as I can:

–       Am I still after the same target market?

–       Is my marketing strategy appealing to the right target market?

–       Am I keeping up with trends, contacts and suppliers?

–       Am I offering the best possible service I can?

–       What can I change and improve?

Oooh – look at that!  I guess I might be awesome after all 🙂