Continuing our introduction to the many talented industry experts that contribute to our popular “step by Step” course, today I’m going to introduce you to Chloe from Sternberg Clarke . You can see further experts here.

How did it all start?

Founded by Adam Sternberg and Duncan Clarke, initially the businesses’ main focus was to provide resident pianists for premier hotels around London. It quickly expanded to booking other types of musicians for hotels all over the UK and abroad.

Having seen a great success here, the duo then turned their focus back to London, however this time, expanded their roster of musicians past just pianists — into three piece bands and musical ensembles — which then led to booking a slew of other types of entertainment and managing all kinds of performers and artists from music to magic and everything in between.

Sternberg Clarke works with a variety of corporate, wedding, and private clients — producing stunning entertainment for almost any kind of event. You can see all about us here!

How do clients describe you?

Well you’d have to ask them yourself! No really, we pride ourselves on both our level of expertise in the event entertainment business and our customer service.

We regularly receive compliments in all different manners – from emails back and forth to tweets posted to us online – and we’re proud to receive them each and every time. It’s always rewarding getting a thank you card!

How do you unwind?

Well how does anyone else in the music and events industry unwind? Karaoke!

What changes have occurred in the industry since Sternberg launched

It’s quite interesting to see the rise of experiential marketing! Over the last few years, brands have realised the value of entertaining experiences over the usual forms of advertising to sell their products and services.

The event industry has also definitely taken it upon itself to be at the forefront of pioneering new approaches – after all, the end result has to be on providing the absolute best experience possible and what better way to do that than be ahead of the curve on everything? So many new tech products such as smartphones and tablets have been thrust into the spotlight – so much so that they’ve become an integral part of the actual production process.

Any trends for entertainment for 2015?

Trends in entertainment constantly change so you’ll also find that acts have incorporated novel uses of technology into their acts – for example a magician that uses an iPad, bands that use tablet devices, dancers that use projection mapping and so many more cool new ways that we’ve barely scratched the surface – it’s really cool and we’re constantly on the look out for the next big thing so to speak.

For 2015, we will probably see a rise in the Brazilian themed entertainment. After the world cup and in the lead up to the Olympics in 2016, Brazil is well and truly in the spotlight at the moment! We have seen a recent influx of enquiries from clients who are looking to inject their event with some of that carnival atmosphere that’s synonymous with Brazil.

What music do you listen to?

Short answer again? Lots.

In this industry it would be a terrible idea to listen to only one genre! Luckily the team in our office all have such an eclectic taste on music that it’s so easy to get good recommendations on what works.

How can one entertain you?!

A cheese cart, some wine and Rihanna on karaoke!

Thank you Chloe, look out for more #SBScontributors next week and to learn more about what this course entails read on…

What is the Step by Step course?

This course is all about how to plan a wedding once you’ve been hired as a wedding planner (or indeed venue co-ordinator) what do you do next? How do you manage their budget? How would you source a venue or supplier and how would you negotiate with them? What elements are important when researching into suppliers and what questions do you need to ask? We go through the most popular ceremony types in the UK and explain the legalities and running order for each type. We then take you through the day itself guiding you through the ceremony, drink reception, wedding breakfast and evening reception.

For more Information

To download our brochure or find out about remaining dates for 2014 pop onto our website, dates for 2015 will be released shortly.