Continuing our series of thank you posts for our lovely Wedding Planning Excellence 2015 speakers, today our gratitude to Laura Burkitt, freelance wedding stylist and journalist with years in the wedding and fashion industry, including Brides magazine.

The title of Laura’s talk was ‘Pursuing the press: Innovative ideas to showcase your expertise and get on editors’ radar.’

Her excellent talk outlined that working with print and online media is the strongest tool in our marketing arsenal so we need to make sure we know how to stand out from the crowd and work those contacts to showcase our work and get in front of potential clients.

Here’s what one of our experienced members, Isabel Smith, had to say…

‘Doing my own PR has always served me really well in getting business but it was brilliant to hear from an insider about how things have changed for the magazines and bloggers so now I can tweak my approach to make this part of my marketing strategy even more effective.’

Our thanks also to Hannah Duffy for her images.