Posts Tagged ‘membership of the ukawp’
Brand Values
Brand values and mission statement of the UKAWP. Have you ever sat down and thought about your brand values? I suspect you have a mission statement, tucked away somewhere perhaps? But what about brand values? Our brand values will be based on personal values, and we all know our ideal clients often have similar values…
Read MoreWhy trust Bernadette Chapman, head of the UKAWP?
It can be hard to give your trust to someone you’ve never met. So why should you trust me as the head of the UKAWP? Why is it members frequently mention me in their testimonials? What makes me, well me? I married my husband nearly 20 years ago, we live in Essex with our 3…
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