When reading the blog of the wonderful Sasha Souza we came across an article that we think is relevant for not just wedding planners but anyone in the wedding & event industry. At times when competition is fierce it can become tempting to start offering discounts just to get the booking. But, do you ever stop to work out if you will make any money this way? You might have the booking but at what cost to you?

To read the full article visit her blog .