UKAWP styled shoot using blues, taupe and soft greys
When it comes to branding, it’s so important to think about how you can carry through the colours and style in every visual element you use. So when the UKAWP revamped their brand identity and needed beautiful photography to reflect this new image, a styled shoot was calling. With our new Styling Workshop coming up in February, being taught by Always Andri and The Bijou Bride, it made perfect sense to ask them to create the styled shoot for us. Let me hand over to Andri to explain their thought process.
Designing a styled shoot is pretty much the same process as working on a real wedding, and it just so happens that Alex from The Bijou Bride and I have created a new Wedding Design Workshop to complement the UKAWP’s current wedding planner courses (Step by Step and Business Practicalities). So it was a natural fit for us to come on board and design the photoshoot for the new UKAWP branding and website.
The UKAWP already had a branding design board which provided us with the initial inspiration to create 2 looks that reflected different aspects of the new brand. For this shoot, it was all about using the colours as our main theme, which gave us the opportunity to style them in different ways.
The first look was light and pretty, with watercolours, calligraphy and ombré. Soft and light, it incorporated the lighter blues, taupe and soft greys from the colour palette.
We had originally planned to set up a very long table in the lovely gardens of Morden Hall, but windy weather forced us to resort to plan B and move inside. We set up the table with an oversized foliage table centre by Blue Sky Flowers, surrounded by delicate pale blue flowers in blue stem vases. Gold trimmed tableware and Louis chairs by Duchess & Butler were complemented by blue hand dyed silk runners and knotted ombré napkins by Pompom Blossom.
The delicate calligraphy watercolour stationery by Gemma Milly was the perfect final touch for this relaxed and elegant set up!
SK Cakes also created a beautiful watercolour ombré cake which was made from layering rice paper to give a subtle texture.
For the second look, we designed a bolder, contemporary tablescape with navy, gold and white. Duchess & Butler provided perspex ghost chairs, modern matt gold cutlery, gold rimmed glassware and tableware- all giving a modern twist to classically elegant styles. Flowers by Blue Sky flowers were a mass of all white stems in transparent glass bottles to contrast against the dark navy and lift the whole look.
Understated gold foiled navy stationery from Emily & Jo blended modern design with luxe details.
Finally, a sleek modern white and gold cake by SK Cakes was trimmed with navy ribbon to tie the whole look together
Creating two looks for this shoot was a great opportunity to show how a colour scheme or brand identity can be interpreted and taken in different directions. You can learn more about interpreting your client’s brief and turning mood boards into reality at our Wedding Design Workshop on 4th February 2017.
Venue: Morden Hall
Photography: Kate Nielen
Flowers: Blue Sky Flowers
Wedding cakes: SK Cakes
Tableware + Chairs: Duchess and Butler
Calligraphy stationery: Gemma Milly
Hand-dyed silk runners + napkins: Pompom Blossom
Contemporary gold foiled stationery: Emily & Jo
Hair & Makeup Tori Harris