We like ….
It’s no secret that we at UKAWP are big fans of wedding business blog Think Splendid. We couldn’t resist blogging Liene’s post of last weekend as it is so true.
Posted: 12 Aug 2011 09:30 AM PDT
. . . where you water it.
Some people have a strong brand name. Some people have a great business model and a strong balance sheet. The Venn diagram of companies who have all of these is shrinking.
There’s a good chance that any jealousy you may feel toward another company in the wedding industry is misplaced. Keep your head down and work hard on your projects and take any social media bragging with a grain of salt.
We speak to lots of planners who get disheartened and “down” after following what others are apparently doing on Twitter and Facebook. We at UKAWP have been in this business a long while now and have seen so many companies come and go, often the ones with the biggest hype. There is no harm in good and clever PR, we positively encourage it (see info on our upcoming PR Workshop), but solid hard work and long term commitment is what works best in our view.