Create The Business And Life You Deserve
The wedding industry has changed rapidly over the years and sometimes businesses are not moving fast enough, sometimes fear is stopping you from reaching your full potential. Sometimes you just need someone to encourage, support and guide you. I work with business owners in the wedding industry to create the life they know they deserve.
Love And Passion Is Not Enough
Most of us in the wedding industry have entered it because we have a real passion for weddings and want to shower clients with our creativity. And although that is great (I truly believe you have to love what you do) it isn’t enough. You have to have a purpose. What drives you? What brings you joy? In short "why do you do what you do?"
Throughout my 17 years as a wedding planner I have organised hundreds of weddings. My weddings started from £50,000 and the majority were high end luxury marquees.
I have trained 600+ wedding planners since launching the UKAWP in 2004, many of them among the top planners in the UK.
Many of my weddings have been published in wedding magazines and in wedding blogs but lets face it, that means nothing. What does matter is that I consistently booked my ideal clients. I didn't find them - they found me. Why? Because my marketing was so tailored.
Because I am passionate about standards in the wedding industry I am a judge for The Wedding Industry Awards.
And finally but not least I co-authored “Wedding Planning for Dummies” alongside Dominique Douglas
I work with wedding entrepreneurs to build a sustainable business for now and the future. Together we find the right path for you, whilst ignoring the noise and pressure in the online space.
After coaching businesses through the UKAWP, in 2019 I decided to separate this side into a wedding consultancy business. Therefore all business consultancy is now done through Bernadette Chapman Consultancy.
I am passionate about empowering others to succeed in business. I do this by giving you the clarity and strategy you need for success. I will take you from a place of uncertainty to confidence enabling you to become a more strategic business owner.
I have a range of services to suit your short term and long term goals. Visit my website for more information.
Typical ways I help consultancy clients
Identifying your ideal client: we talk through why its important to know who your client is and how to ensure your marketing is tailored to them
Services and Profitability: are you offering the correct types of services for maximum profit?
The sales process: how do you currently handle customers from enquiry stage through consultation and securing the booking?
Outsourcing: recognising when and what to outsource to ensure you’re more productive.
Mindset: how to ensure you recognise your own strengths and play to them, rather than slipping into imposter syndrome
Wedding planning: for those not trained by the UKAWP I offer wedding planning training on those topics you are unsure about.
Marketing: Together we create a marketing strategy that will work for you, and the clients you are attracting.