Wedding Planner Training: Business Practicalities Online


I’m delighted to bring to you for a limited time, wedding planner training Business Practicalities online. This is my flagship course and I have trained hundreds of wedding planners since 2004 using variations of this course. Why do I say variations? Well because I consistently update it so it is fresh and new each time.  And this version is so new it practically sparkles! But be warned it is only available until the 31st July 2018, after this date you’ll need to book my classroom courses or 121 training.

To book your place please visit our online platform here

This online course is based on our classroom course “Business Practicalities” and is ideal for those looking to launch as independent wedding planners, and preferring to learn at their own pace via an online platform. I take you through understanding who your ideal client is and why your branding needs to reflect this. I talk about the different services you might offer and how to work out your profitability.

training for wedding planners

Why Me?

As an industry spokeswoman I not only successfully train and mentor wedding planners, I’m  also a judge for The Wedding Industry Awards, present at the National Wedding Shows and run workshops for other wedding industry groups. In a nut shell this course is ideal if you haven’t launched your business, or you launched but are not getting the bookings. My teaching style is honest and down to earth and I tell it like it is, bringing real-life scenarios to this online version of Business Practicalities course. In short I know this industry. Can I be honest? I’m very good at training new wedding planners and until now I could only do it face to face so I am excited to bring my training to even more people.

UKAWP Owner Bernadette Chapman

The Format

The content is exactly the same as our classroom course with the exception of no practical sessions like mock consultations, branded boards and blog post practicing. The course is split into section with easy to download PDF notes and slideshow with voiceover from me

Topics include:

  • Launching & running a wedding planning business
  • Personal branding and how this attracts the right client
  • Business branding to target your ideal client
  • Understanding your niche
  • Marketing your business in a modern world
  • Using PR & advertising for your business
  • Skills for success as a wedding planner
  • Importance of pre-launch research
  • Services to offer & pricing for profitability
  • Negotiating with your clients
  • Preparing for your first consultation
  • How to sell yourself in your proposal to clients
  • Using social media for your business

Included in the course fee of £475

1) Certificate of training

2) UKAWP Trained with logo for your marketing

3) Various templates to use in your business

4) Concise course notes

Why not choose the Business Practicalities VIP option priced at £732

To book either option please visit our online platform here


Bernadette’s wealth of knowledge and kind-hearted soul really shines through in all that she does and this pairing meant that I found the course so inspiring. As for the Business Practicalities online itself, the combination of learning methods from in detail notes and voiceover presentations means that it really doesn’t matter that you’re sat at home with a cup of tea in hand on your sofa – it’s just as informative and engaging! I feel that training with the UKAWP and Bernadette is an ideal foundation for a successful career in wedding planning and I can’t wait to see what the future brings. Thank you so much!!! Gemma Olive, Business Practicalities Online

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