WPE Speaker Focus: Ellie Sanderson

We were thrilled when Ellie agreed to present at WPE, running a busy award winning bridal boutique can’t be easy so we appreciate her taking some time out to come to WPE. 


Describe your company in 100 words or less!

Ellie Sanderson Bridal Boutiques sell stunning designer wedding dresses that are off the peg with bespoke changes. We are totally crazy about the details and love to spoil each and everyone of our brides. We offer shoes, sparkly bits and veils, infact everything but the knickers and groom. Two shops covering 7 home counties and an e-commerce site means we are never far away!

What’s your USP?

We are totally focussed on Customer service, we see each bride individually and spend hours helping them style their wedding look.

What do you hope planners will learn on the day from your talk?

We hope to give a good insight into the trends that are coming through and that are hot on the catwalks for this and next year. We will also have some fun creating a number of looks with one dress. Oh yes its gonna be interactive with a model and frocks and I will be choosing the volunteers !

How would your clients describe you?

I actually asked someone to tell me for this and she said ” I was Professional, that nothing is ever too much trouble and I am very patient”. My husband on the other would totally disagree with the patience bit but maybe I use it up at work!

Have you ever had a challenging client and how did you deal with it?

I have had one bride that has never left my head and probably never will. She arrived in my shop a size 18 and came back 3 months later a size 12 and wondered why her dress didnt fit. I am hugely lucky to be surrounded by an enormously talented team who re made the dress but heres the best bit, having lost 4 stone she decided on the wedding day NOT to wear the dress…

What is your vice?

Gin or Champagne, both are low in Calories and make me happy.

What’s the best piece of business advice someone gave you?

Work at something you love doing and your life will be happy. That’s why I left Corporate life to do this.

Describe yourself in 3 words

Detailed, Determined and Driven

Name one blog you follow religiously

That has to be Love my Dress, I adore Annabel and her blog posts are better than many magazines.

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