Today we would like to introduce you to Nicola who is showcasing a brand new wedding planners software package at WPE on the Saturday.

Describe your company in 100 words or less!

Event Crystal is a software development company engaged solely in the continuing development of a generic, cloud-based, event planning application. The mission of the company (and my personal challenge) is to use modern technologies to automate as many as possible of the time consuming tasks that event planners have to perform. I have been working with an amazing wedding planner, Melanie at Bellissimo Weddings, to gain an understanding of the business processes involved to ensure that the planners’ requirements are at the forefront of the application design.

What’s your USP?

Excellent customer service and satisfaction is of paramount importance to me. I listen to feedback and suggestions and consider these crucial to the success of Event Crystal.

What do you hope planners will learn on the day from your talk?

How Event Crystal can save planners time and increase efficiency.

How would your clients describe you?

My clients would describe me as hard working, meticulous and passionate about what I do (and maybe a bit of a geek).

Have you ever had a challenging client and how did you deal with it?

Communication is the key. Keep your clients informed of progress and change. I am pleased to say that I haven’t had any clients that I would consider challenging, but I can imagine if I hadn’t communicated well in certain circumstances, I may have answered this differently!

What is your vice? 

Red wine!  

What’s the best piece of business advice someone gave you?

Although I have a wide range of computing skills, I was once advised to do what I was passionate about. In developing Event Crystal I am continually doing what I am passionate about, coding, problem solving and delivering results.

Describe yourself in 3 words

Loyal, determined, ambitious.

Name one blog you follow religiously

I don’t follow one blog religiously, although I visit blogs continually, usually in the course of my research. I regularly study their style and content as the time is approaching when I need to get on top of my own blog!