The Discipline Issue

When we received the most recent newsletter from Paul (Do Your Own PR) we felt it rather relevant to the wedding industry where there is such pressure to be active on all social media platforms. When doing the job + running a business, finding the time to tweet or pin or post, can be rather…

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Why PR Isn't So Different From Financial Planning

Anyone that has attended our course or WPE will know we believe PR is essential in order to have a successful business. Our regular PR expert is Paula Gardner from Do Your Own PR and today she is sharing more of her tips.   I’ve just been to see my financial planner after realising that…

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PR tips for the summer

Today we hear from our regular PR expert Paula Gardner on what she thinks we should be doing this summer (aside from planning weddings of course) 1. Tip Sheets   Write  a “7 ways to”, or “The Top 5 Myths about” article. Break up those 7, 5 or whatever number of points into separate emails and…

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PR and Social Networking – the good, the bad and the shortcuts

Today we welcome back our PR guru Paula Gardener who is giving us some tips on social networking. Paula is also one of our presenters at WPE ’10  so if you love her regular tips you’ll love her in person. PR used to be simple. You wrote a monthly press release, maybe an article or…

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