UKAWP - THE LEADING INDUSTRY BODY FOR THE UK WEDDING MARKET

Member Focus: Stacey-Marie Chalk

November 10th, 2010 by Bernadette

Today I’m delighted to introduce Stacey-Marie from Cherry Topped who is one of our associate members based in Reigate. Here at the UKAWP we love Stacey-Marie enthusiasm and we think you can see her personality through her answers below.

How did it all start?

The gradual realisation of working in a corporate environment without any potential for being creative hit home when I started to plan our wedding(s); one in South Africa and one in England, two very different celebrations! I realised that wedding planning combined the elements I loved from my experience in purchasing such as research, supplier sourcing, relationship management and project management with the creativity which I once used to be so involved in and had missed. Having the opportunity to plan someone else’s wedding a few months after becoming Mrs C, this cemented my rumbling thoughts of what my next steps should be…

How would clients describe you?

My first client described me as a perfectionist and having consideration for every last detail, hence the origin of my company name “Cherry Topped” - everything is with a cherry on top! I have been told I have a calming nature (important for the morning of the wedding especially!), an eye for creativity and style and being able to bring out ideas which suit my clients’, as well as being very organised (of course a necessity in this job!) and professional.

Wedding planner you admire?

Without sounding ‘cheesy’, I admire Kelly, Sandy and Bernadette for not only the work they do as wedding planners and business women, but the work they do on top of their full individual business calendars, to promote professional standards within the wedding planning industry and to support and promote the members of the UKAWP. It is an admirable ongoing achievement!

ahh thanks Stacey, you’ve made us go all goey inside :)

How do you unwind?

I love a good book when I can allow myself to pick up a novel instead of the laptop! I love cooking and going for walks around gardens and stately homes or bike rides with Mr C. We love our food and wine so we try to make up for it with walks and bike rides, though we haven’t quite learnt the trick to doing it in equal amounts! Going for a good boogie to some decent music or doing some Lindy Hop to some wonderful Big Band swing music!

What themes are you working on for 2010/11?

A subtle Mary Poppins theme is one that I am currently working on for next year, and I am just so excited by it! When my clients mentioned that they had considered Mary Poppins, I got quite enthusiastic about it (hopefully not too much that it frightened them, hopefully it encouraged them!) There is so much you can do with this theme: “spoon full of sugar” sweeties, silhouettes, floating umbrellas to dress the venue, “practically perfect in every way” quotes, spirit bottles disguised as medicine bottles for favours, stripes, animals, carousel horses, lucky chimney sweep…the list is endless!

What trends are you seeing?

The style trend for the bride next year appears to be quite classic and elegant, with reference to the old Hollywood glamour era and a Grace Kelly feel. There are lots of ballerina style dresses, full floor length skirts with layers of soft tulle, soft cotton lace, belts, birdcage veils, gloves and definitely straps and sleeves rather than strapless.

What is your signature dish?

If we’re talking cooking then it would have to be “Stacey Pasta”, as named by friends at University. I would make this for them when we got back after a night out on the town and they loved it! In true student style I’d use any ingredients going (within reason), although it has since evolved to something a little more sophisticated using garlic, white wine, crème fraiche, thyme and mushrooms for the sauce base, adding a bit of chilli if required. Add in anything else you fancy such as bacon, chicken, asparagus..!

Whose celebrity wedding (dead or alive) would you love to design?

It would most definitely have to be Audrey Hepburn, who has been my idol since I can remember! Her weddings were relatively understated, I imagine due to her career being filled with glamour and exquisite costumes, but I would love to do a Cecil Beaton influenced wedding for her. His styling and costumes were just so beautiful and creative, and suited her perfectly.

Is the job as glamorous as you thought?

It is romantic, creative and wonderfully rewarding, but certainly not glamorous. I wouldn’t be able to do a very good job if I swanned around on my clients’ wedding days in a fabulous designer dress and stunning high heels sipping champagne! Having said that, it is important to dress professionally and appropriately as well as keeping yourself ‘well groomed’ at all times as your personal presentation counts for a lot in this industry.

What is your vice?

I’ve just asked Mr C, he has provided me with a lovely big long list! Dancing, flowers, shoes, bags, dresses, diamonds, treats, Christmas, parties, red wine, champagne, real ale, fluffy cute animals… not necessarily in that order! None of those are particularly bad though are they!? : )

Feeling the love from our students

November 8th, 2010 by Bernadette

Here at the UKAWP we feel so lucky to train such wonderful people via our training courses, we often receive amazing feedback from them so I thought I would share some of that love with you today from our recent Business Practicalities course in Northamptonshire.

I thought that the content of the course was very thorough and covered all the areas I was expecting/needed. I would recommend this course to anyone who wants to start up as a wedding planner. I think that this course has been invaluable in helping me set up my wedding planning business.

Kathryn Kirkpatrick, Business Practicalities Oct 2010

I felt the course was great value for money and a fantastic way to spend a weekend!

Patricia Ashmore, Business Practicalities Oct 2010

This weekend we are holding our new and improved step by step course again in Northamptonshire and do have a couple of spaces free so if you are interested please get in touch to discuss if this is the course for you. More information on our courses can be found via our brochure or via an earlier blog post. This course takes the new planners through from securing that first client to the day itself and the relevant event managment and organisational steps needed to deliver a successful wedding.

How to get noticed

November 3rd, 2010 by Kelly

Today we hear from PR expert Paula Gardner of www.doyourownpr.com and www.theprgym.com. Paula gives us her thoughts on what wedding planners can do to get noticed by both press and clients.

1. Dare to be Different

PR is all about setting yourself apart from everyone else and being remembered for that quality or service. It might be that you offer something that no one else does locally (perhaps you have good links with Italy or a great deal with suppliers who are normally hard to get hold of), or it could be down to your personality and the way that you work. Think about what makes people sign the contract with you, or just ask them, and decide what you can do to get that feature of your service more publicity. Play to your strengths.

2. Nurture You

Think about why you do what you do. It could be a sense of fun, a love of the fine detail or a flare for drama. Ponder how you can bring those qualities into your campaign to keep you happy.

3. Style as well as Substance

You are in an extremely visual industry with no room for badly laid-out websites, wafer thin business cards or poor images on your brochures or site. In fact, a well captured photo can make a whole campaign, so pay as much attention to how your material looks as you are to what you are saying.

4. Feel the Love

One thing I love about the wedding industry is that so many people are very welcoming and giving; it’s a lovely community to be part of, whether that’s at the face to face conferences I have spoken at, or on Twitter. Take advantage of this…I have never seen the same thing in other industries….and share with and help others as much as you possibly can. It will come back to you I promise.

5. It’ a Small World

In one way you are very lucky in that there are a limited number of publications and websites that you need to know about…it’s not like other businesses whose media list may run into the hundreds. This means that there is no excuse not to get to know the wedding publications back to front and upside down, and therefore understand what each one will be looking for. You can tailor your releases and emails to each publication and provide a truly personal service to the press, as well as your clients.

Paula Gardner is a PR expert who offers PR coaching and mentoring as well as requests from hungry journalists through her new service www.theprgym.com

-
Very Best Wishes,
Paula Gardner
http://www.doyourownpr.com
http://www.presswishes.com

Paula Gardner is a PR and media coach and the author of Get Noticed: How to Boost Your Small Business Profile in 30 days. For a free weekly newsletter on how to attract new customers and clients and raise your professional credibility and visibility visit:

http://visitor.constantcontact.com/optin.jsp?v=0018aaLHdu4GfSgHuhbQI8XADfgnJ0W-pKZ

Pocket Positive

November 1st, 2010 by Bernadette

Being myself includes taking risks with myself, taking the risks on new behaviour, trying new ways of ‘being myself’, so that I can see who it is I want to be.

Hugh Prather, b. 1938

Wedding Showcase

October 29th, 2010 by Kelly
Today we continue our series of Showcase Weddings from our Members with the wedding of Catherine & Graham which was managed by Joy of Unique Wedding Planning.
Joy explains: ‘Their wedding reflects the Unique brand perfectly - the couple had a civil ceremony in the very modern Millennium Gallery, which is part of Sheffield Museums.

This was followed by Pimms & Fish & Chip canapes.

The Bride & Groom then took a champagne trip in the VIP Box of the Sheffield Wheel.

The wedding breakfast was at the Mecure St. Pauls Hotel & with the Brides dislike of fruit & the Grooms allergy to chocolate, the feast was completed with a cheese tower.

Photo credit: Deborah Stone

Is a Wordpress Blog Website right for me?

October 28th, 2010 by Kelly

Is a Wordpress blog website right for me?

Today we hear from our regular guest blogger and social media and website/blog guru Keren Lerner of Top Left Design. Many wedding planners are innovators when it comes to the world of blogging so this is not new but if you’re still unsure on what blogging can do for you, read on and if you’re struggling to keep that content coming, this might well be useful. Over to you Keren:

You may or may not have heard about a type of site which I will call a “Blog Website” or you could also call it a “Wordpress Blog” or a Blog site. This is a website where the main page has “blog posts” or stories which you as the owner of the site can put online whenever you like. These types of sites rely on news stories and images and are updated regularly and people are more likely to return to a website when they see it’s regularly updated with interesting and relevant content and images.

If you feature a wedding or a bride or a florist or a photographer in a blog post (with their permission) then they are likely to share it with their friends/contacts which helps to promote your business further.

Some reasons we love blogs:

  • People can see your style and personality
  • You can showcase pictures from and tell stories about the weddings you have worked on
  • You can promote your florists’ and photographers’ work and they can do the same on their websites
  • A blog site is easy to update and most people can learn the basic skills within a 40 minute training session
  • You can write a number of different types of articles - for some examples have a look at this article about the different types of blog posts.
  • They easily integrate with social media such as Twitter and Flickr and Facebook
  • You can write articles about the different services you provide
  • You can do interview with suppliers as well as brides
  • A blog which is regularly updated means there is fresh content all the time which means it’s a more interesting site to go and visit.
  • Having a regularly updated blog on the site is also great for search engines. Each time you add a page to your blog, you create another page on the internet, and this means search engines are more likely to find your site when people search for you.
  • You can pre-set when you would like your blog posts to go “live” and go back and change them whenever you like.
    With bit of planning and the formation of some new marketing habits, a blog website might just be the best type of site for your business.

If you are going to go for this type of site, here are some tips:

  • Go for a custom design, if you can afford it, the more customised and professional it is the more effective it will be in creating the right visual effect, and in building trust
  • If you cannot afford a complete custom design, user a premium theme - see www.themeforest.com or www.woothemes.com
  • You can ask a website designer/developer to help you install the themes and pay them on a day rate. This is still less expensive than a completely “from scratch” website design.
  • Make sure you size all the images consistently in your blog. They should ideally be the same width as the post itself
  • Try and weave in your unique service ethos when you write the different blog posts
  • Blog regularly and include real life stories and pictures - this makes it personal and shows off the things you have found and combined when planning the weddings.
  • Use good quality photography and ask for the photographer to share the images whenever possible
  • Make sure your header allows people to easily find information about you and how to get in touch.
  • Pay attention to the little details, the more of a perfectionist you are the better your blog will look.
  • As a wedding planner, your website should be well organised - so don’t create too many “categories” on the blog as most posts can go into one or more category out of 5 or 6.
  • Hopefully this will be of use to you! If you have any questions just get in touch!

    My details are:

    Keren Lerner
    Top Left Design
    “Improve your presence online”
    020 7486 2629
    keren@topleftdesign.com
    www.topleftdesign.com

    Training a lot of left-handers!

    October 26th, 2010 by Kelly

    Lefties - we're in the company of Angelina Jolie

    On 16 and 17 October I had the pleasure of training a wonderful group of new wedding planners on our Step by Step training course. As ever the students were from a range of backgrounds including management consultancy, construction and classical music to name but a few. Most were at the beginning of their wedding planning career, seeking to gain a practical grounding in the field before launching their own businesses.

    One interesting fact which was discovered over our lunch break on day 1 however was that 5 out of 8 in the room were left-handers. Of course this prompted quite a lot of discussion. And as one of those left handers was the course tutor ie. me, it seemed only natural for me to do a bit of research on the finding. According to Scientific American 15% of people are left-handed, whereas in our little group 62.5% were.

    What does it mean? According to an article I found on ehow.com left handers tend to be more athletically inclined (good for running around at weddings), to have more spatial awareness (good for designing a room layout) and to think more quickly (good for running a business and getting on with the million tasks needed everyday). According to a study by Dr. Alan Searleman of St. Lawrence University in New York, “true” left-handed people-those who favour their whole left side for physical activities have twice the problem-solving skills and a higher I.Q. than right-handed people – all very useful too!

    And we’re in good company, I’m amazed by the number of famous left handers including: Presidents George H.W. Bush, Bill Clinton and Barack Obama; Prince Charles and Prince William; musicians Jimi Hendrix, Kurt Cobain and Paul McCartney; scientists Isaac Newton, Marie Curie and Benjamin Franklin; artists Michelangelo and Leonardo Da Vinci; and historical figures Alexander the Great, Charlemagne and Julius Caesar.
    Oh how proud I am to be a leftie!

    Wedding planners – tell us are you right or left handed?

    Data Credit: http://www.ehow.com/about_5412903_left-vs-right-handed-people.html
    Photo Credit: http://listicles.thelmagazine.com/2009/08/13-famous-left-handers/
    Training courses: Step by Step

    Good working relationships

    October 20th, 2010 by Kelly

    It’s long been known that the relationship between in-house venue co-ordinator and independent wedding planner hasn’t always been a rosy and smooth one, however with a bit more understanding of both roles, UKAWP believe the relationship can blossom and bloom to everyone’s advantage, most importantly to that of the bride and groom.

    Kate Fletcher of Kate Fletcher Events has sat on both sides of the fence and provides some insight here:

    Having started my career in event management in the corporate sector, my ‘wedding’ career began setting up a new wedding venue. I offered the personal touch to the happy couple, showing them round the venue, answering their many questions, reassuring them at all times that everything will be taken care of. Liaising with the caterers, selecting the wines - even setting the tables to their requirements. Yes, a venue does provide a great deal in planning your day and this is how it should be as you are paying a premium.

    A venue does however have many weddings every month and in most cases does not simply have the resource to provide a full co-ordination of service for each and every aspect of the wedding planning . An independent wedding planner is personally involved with the bride & groom and their families, acting as their ‘PA’ to organise every detail to create the day they have always dreamt of. From ‘mood boards’ and styling advice, sending invitations and collating guest responses to liaising with suppliers, negotiating discounts, managing the wedding budget - the list is endless. It also allows the couple time to relax in the months leading up the wedding, something a venue will welcome.

    Planners and venues should be on the same side of the chess board - white of course!

    For those venues that are slightly sceptical about wedding planners, please be reassured. We are here to make your lives easier, to be part of the team, not to bark instructions from a clipboard! A good wedding planner takes calls from the bride day and night. We field the countless questions a bride undoubtedly has and call you once, rather than ten times or more! We know you have rules and regulations, not to be awkward and dictatorial, but to ensure things run as smoothly as possible with a ‘tried and tested’ method. Finally don’t forget, it will be the wedding planner they turn to on the day when the string quartet has lost their way!

    Working at a wedding venue has been a great advantage to my business. I appreciate the hard work a venue does to ensure every wedding is special for the couple, but equally I can relay the planning process and procedures to the bride and her family, hopefully offering the minimum of stress to all.

    A wedding venue and a wedding planner should be the perfect marriage - don’t you think?

    Written by Kate of Kate Fletcher Events who is an associate member of UKAWP.

    UKAWP has run training courses for new wedding planners since 2005 and spend much time teaching students the essentials of venue finding, working successfully with venues and planning together as a team. To find out more about our training courses, please take a look here

    Thank you to Annie Armitage for the photo.

    Pocket Positive

    October 18th, 2010 by Bernadette

    Don’t surrender your individuality, which is your greatest agent of power,

    to the customs of conventionalities that have got their life from the great mass… Do you want to be a power in the world? Then be yourself.

    Ralph Waldo Trine, 1866 – 1958

    Wedding Planners Social Evening

    October 15th, 2010 by Sandy

    Every year, towards the end of the season, we like to hold a social evening for planners. This year we did so on 24th September at the gorgeous Kensington Roof Gardens.

    It was wonderful to see so many planners come together, some of whom are members, some of whom we have trained and some of whom we didn’t know until that evening.

    We were treated to some delightful canapés and lashings of Champagne, not to mention the fabulous surroundings both inside and out.

    It was rather a chilly evening, but a few brave planners ventured outside.

    Kelly, our Marketing & Finance Director, welcomed everyone and initiated a fun quiz which ensured we all mingled.

    Our thanks, as ever, to the wonderful Lloyd Dobbie who took all the photos.