The Business of Wedding Planning

Launch A Profitable And Successful Wedding Planning Business

8 Week Intensive Virtual Group Training Programme

Do you dream of launching a profitable and successful wedding planning business? Here at the UKAWP we have trained in access of 950 wedding planners since 2004, many of the leading planners in the UK started their journey with us. This is our flagship course and in our mind essential to ensure you understand the "business of wedding planning". After all it doesn't matter how good you are at planning weddings, if you don't know how to market your services, what to offer or what to charge you simply won't get the clients.

Our approach to training is honest and down to earth, no fluff or false promises. I know the winning formula for success and happily pass this knowledge onto my students, this is why so many UKAWP thrive year after year . Our success rate is high leading Bernadette to be dubbed the "mother of wedding planners". Together we can create an amazing business for you filled with ideal clients.


Through this virtual training programme you will benefit from learning in a group environment but with the benefits of learning at home. You learn at your leisure but then jump on group zoom calls once a week, with Bernadette to ask questions straight away with no delay. You will receive concise course notes and a private community to interact with your fellow students.

Bernadette is brilliant, honest, to-the-point, relatable and makes it all fun! The comradery and support you get from doing group training is worth its weight in gold, it can often be a lonely experience setting up on your own, but these groups trainings allow you to share ideas and thoughts in a supportive environment, with Bernadette’s help and guidance. If you are sitting on the fence with this course, then jump off and book it! You won’t be disappointed. Philippa
Virtual Wedding Planning course with Bernadette CHapman. Photo by Visible by Hannah

Everything you need to know to launch a successful wedding planning business

“I will show you how to launch a successful business, gain clients AND make a profit. Many wedding planners fail because they simply do not understand the Business of Wedding Planning. It doesn’t matter how well you can organise a wedding, without the business structure you simply won’t succeed. Once you understand how the business of wedding planning works, you will thrive year after year.”

UKAWP Owner & Business Consultant , Bernadette Chapman

You Will Learn

Ideal for independent planners.

Topics include:

Legalities of setting your business up

Identifying your ideal client

Marketing your business in a modern world

Using PR & advertising for your business

Skills for success as a wedding planner

Importance of pre-launch research

Services to offer & pricing for profitability

Preparing for your first consultation

How to sell yourself in your proposal to clients

What Do I Get

A unique way to learn with the UKAWP, combining online learning with LIVE coaching from Bernadette

Included within the course is:

1) PDF booklet of course notes
2) Access to the online training portal
3) 8 x *Zoom group calls
4) POP up facebook group for the duration
5) Entry into the student facebook group
6) UKAWP training logo & certificate

7) Wedding Planners Business Bundle (worth £96)

Bernadette Chapman - UKAWP

Your Instructor

Bernadette Chapman was an incredibly experienced wedding planner from 2002-2021, she was well known for creating timeless classical weddings for clients through her planning company, Dream Occasions,. Over the years she planned and designed hundreds of celebrations with many logistically challenging marquees.

She is the original founder of the UKAWP after recognising a need for excellence in an unregulated industry. She is passionate about the wedding industry and empowering others to create the life and business they desire.

Since founding the UKAWP she has trained over 950 wedding planners, many of them among the top rated planners in the UK. She has seen the industry go through incredible changes since launching her own business. She knows how vital it is to be flexible in order to not just survive but thrive. She now also works with wedding businesses through her consultancy business Bernadette Chapman Consultancy

She is the co-author of “Wedding Planning for Dummies” (2014), a sought-after speaker at industry events and frequently asked for her expertise in the media.

Please register your interest below to go on the waiting list OR if you cannot wait book onto our online course instead.