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Party Diversify

Party Planner in Essex

I have been offering party planning through my business Dream Occasions for over 10 years. Parties account for 50% of my revenue each year and I have learnt over the years how different to weddings they are. At first glance you may feel it’s no different to your wedding planning but I’m afraid you are wrong. It is not unusual for me to have just a few weeks notice for my parties – you cannot approach them the same as a wedding.

Have you added party services to your website but are not getting the enquiries or perhaps you are not converting those enquiries?

Have you successfully gained a party booking but are finding it so different to weddings, do you feel the relationship with your client is not working?

I have devised this LIVE mini training where I highlight why parties are so different to weddings.

This course is for you if:

  1. You are already a wedding planner
  2. You can commit to the 4 x weekly calls
  3. You are able to make changes to your website and social media quickly

This is not for you if:

  1. You haven’t launched
  2. You cannot commit the time
  3. You do not have access to your website for changes / or do not have a web developer at hand to do this for you
Diversify from weddings to parties

Week 1

  • Welcome
  • Identifying who your “party” client will be
  • Your strengths
  • Knowing what they will expect from you
  • The mindset of a party client
  • The difference to weddings

Week 2

  • Reviewing the marketing via your website
  • Website copy & images
  • Key SEO phrases

Week 3

  • Reviewing your social media accounts
  • Why structure to images is vital

Week 4

  • Profitability of parties
  • Handling the enquiry
  • Closing the sale
  • How to work with party clients

Week 5 (bonus)

  • Open Q&A session
  • Celebration of results


Each week I will set a challenge, after the 4 weeks I will choose a “winner” who can get a private 45 mins coaching call to fine tune their party service.

All training and challenges will be issued within a private Facebook group. If you cannot make the live video you can watch the replay.


UKAWP Member £200 + VAT

UKAWP Non Member £220 + VAT


Party Diversify 2019 has now sold out and won't be back until 2020. If you wish to add parties to your services and want to book a 1:1 training to cover this please email

Want to see some of my parties? Visit my gallery

P.S. Did you know the majority of my parties are organised in less than 4 weeks? The shortest lead time was 12 days. Book this course and I’ll explain how I do it.

Party planning course
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